ACN - Digital - Analytics - Marketing Analytics- 7
Accenture
Bengaluru, INDIA
2d ago

About Accenture :

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services.

We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world's largest network of Advanced Technology and Intelligent Operations centers.

With 506,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.

Visit us at www.accenture.com

Marketing Analytics team comprises professionals with diverse experience and backgrounds including statistics, engineering, economics and other quantitative disciplines.

Employees are encouraged and expected to build their expertise as data scientists and deploy analytics to business problems.

We also provide access to an experienced group of professionals across disciplines, including Financial Services, Communication Media and Technology, Products -CPG / Retail, Supply Chain & Operations.

As a result, we are able to apply a multi-disciplinary approach to projects and formulate a more comprehensive and effective strategy.

Key Responsibilities :

  • Working through the phases of project :
  • 1.Define data requirements for creating a model and understand the business problem

    2.Clean, aggregate, analyze, interpret data and carry out quality analysis of it

    3.Set up data for statistical modeling

    Development of statistical / econometric models.

  • Working along with the team and consultant / manager
  • Looking for insight and creating a presentation to demonstrate these insights
  • Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
  • Must Have Skills :

  • 8-10 years of relevant work experience in consulting / analytics with reputed organization is desirable.
  • Have an understanding of econometric / statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as Python
  • Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.
  • Proficient in Excel, MS word, Power point, etc.
  • Good To Have Skills :

  • Strong analytical skills
  • Good team player
  • Attention to details
  • Good communication skills
  • Candidate Dependent

  • Engineering from reputed college or equivalent with strong work experience in life sciences and statistical analysis
  • Master’s degree in Business Administration from a reputed college or equivalent,
  • Statistics / Operations research masters from reputed college or

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