Sales Director
4d ago

About the role

As Sales Director, you will be accountable for creating value through driving sales and developing strong relationship with key customers in India, Nepal, Srilanka & Bhutan.

You will create the legacy of Bacardi and drive the company’s presence and growth in the Country. Your deep Commercial knowledge, ability to develop strategic relationships and lead a Sales team will be key to your success in this role.

In addition, you will be a member of the India Leadership Team, which discusses all critical issues pertaining to India business & provides strategic guidance. In this role, you will :

  • Be responsible to develop sales strategies and deliver key revenue for the country as determined by the long term strategic business plan for the market
  • Be responsible for preparing sales forecasts; establish targets in areas such as product mix, sales volume, market share or business development and monitor the performance
  • Deliver Bacardi Commercial Way assets and approach with excellence to activate our brands to influence consumers at the point of purchase.
  • Liaise with cross functional leaders to ensure that sales strategies and activities are integrated with other parts of the business and aligned with the overall country objectives.
  • Be accountable for the overall sales budget; cost and effectiveness of sales activities to optimize resources and prioritize spending.
  • Lead, direct, evaluate, and develop the organisation’s sales force to achieve established sales and profit goals.You will be based in Gurgaon, with frequent travel within India.
  • Responsibilities


  • Deliver on key financial targets (NSV, Gross Margin, Sales Overheads, Profitability, ROI)
  • Deliver on Pictures of Success (PoS) targets for India to deliver excellence in execution
  • Develop and manage the sales plan for India based on delivery of Commercial priorities and the Country Integrated Activity Plan (IAP)
  • Manage territory / channel / account performance on a monthly / quarterly basis to ensure delivery of forecast and budget (volume / value / execution) in line with Country Financials
  • Deliver impact from customer and purchaser programs agreed in the Country IAP, managing resources and capacity against KPIs and territory targets
  • Build and maintain effective long-term relationships with customers and key stakeholders
  • Manage price plans, discount plans and budgets
  • Work with the team leaders to build a shared sense of purpose among your sales teams
  • Align teams behind the targets and create a passion for winning in the organization
  • Skills and Experience


  • At present, a leader of an iconic brand or portfolio of brands at a senior level in a global organization with responsibility to make strategic decisions for increasing revenue and profitability
  • Experience in leadership roles within a matrix organization
  • Proficient in handling all financial aspects of country budgets including P&L accountability, channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and GP per case
  • Experience in leading commercial strategy with a strong knowledge of the Indian consumer and market conditions
  • Comfortable in leading Commercial teams on the Where to Play and How to Win brand / channel strategies and plans
  • Experience in driving large scale initiatives to build sales capability, automation of sales processes
  • Experience in designing GTM / RTM strategies in complex and new markets and products
  • People developer and team builder with a proficient desire and ability to embrace diversity of thinking EXPERIENCE REQUIRED :
  • 15-20 years of experience with at least 5 years in national level Sales leadership role. Alcoholic Beverage background is preferred or should have experience in working with consumer centric organisations, lifestyle brands
  • Understanding of regulation and industry dynamics
  • People leadership experience including proven coaching abilities and the ability to create and maintain a collaborative high performing team
  • Our culture

    We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.

    But what does this mean?

  • Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
  • Family; We treat each other, and our communities, like Family. Always.
  • Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
  • When you join Bacardi, you become part of our family and gain more than just a job.

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