Growth Marketing Manager
2d ago
source : Shine

As our Growth Marketing Manager, you will :

  • Create end-to-end digital marketing campaigns driving lead acquisition, brand awareness, customer growth, and customer retention.
  • You own the ideation, resourcing, execution, promotion, and reporting.

  • Develop product positioning and core messaging for products using a data-driven and user-centric approach to explaining their values and features.
  • Collaborate with our product and engineering teams to optimize product virality and conversions.
  • Research communities, journalists, blogs, and influencers to engage in amplifying the reach of Sweeten s message; and coordinate and execute on a strategy to leverage these assets.
  • Contribute to the design and execution of email newsletters that keep Sweeten top of mind for our community.
  • Manage and grow the digital aspects of our referral and affiliate marketing channels.
  • Research and test new organic marketing channels.
  • Requirements :

  • Digital strategy skills proven by a track record of building new things for the internet and getting them widely noticed and shared.
  • A deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption / activation, monetization, and retention).
  • A track record of experimentation - executing on ideas that operate in unexplored territory.
  • Strong project management and problem solving skills.
  • Ability to work efficiently in a fast-paced, entrepreneurial environment.
  • You re able to both work well individually, and as a collaborative team member.
  • A relentless drive and a collaborative spirit.
  • Prior experience doing SEO for US-based B2C businesses a plus.
  • Experience in a high-growth startup environment a plus.
  • Interest in learning about design, real estate, and renovation a plus.
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