In this role, you have the opportunity to :
Manage critical / strategic marketing communication programs / marketing projects. Make recommendations on marketing communications processes and choices.
Understand and drive the branding efforts of the organization. May provide work direction to others. Lead communication projects and may manage the work of multiple agencies and contractors.
Prepare high level internal and external presentations on products and business.
You are responsible for
Develop a deep understanding of assigned customer segments and audiences / markets, their challenges, and how Mobile Surgery addresses specific customer problems
Maintain knowledge of the combination of products, services and third party partnership that comprise Mobile Surgery solutions
Together with Product Marketing Managers, crafts marketing communication campaigns that support the overall marketing objectives and to target existing markets and shape new ones.
Identify campaigns best suited to achieve Product Marketing Managers’ objectives for target customer segments that are in line with Philips and Philips Healthcare branding and positioning
Integrate latest innovations and best practices in communication field to continually improve campaign effectiveness
Execute Mobile Surgery campaigns with a 360 approach by integration of all touch points like PR, digital, marketing events etc.
Develop metrics and measurement tools with Product Marketing Manager to evaluate and maximize ROI of campaigns.
To succeed in this role, you should have the following skills and experience
Over 6 years of relevant experience in marketing communication - external & internal
Graduation and MBA (preferred)
Should have experience on - PR, Adv, Social media etc.
Should have handled vendors / agencies
Should have handled projects across geographies (global)
Preferably from FMCG / FMCD or B2B industry
In return, we offer you
A rewarding career in Philips with attractive package.
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
Attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.
Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.