Sales Officer / Executive
Accord Manpower
Rajasthan Other
31d ago

Job Description

Position Title : Sales Officer

Department : SalesWork Location :

Grade : O1 / O2Travel Required : Yes

Reporting to : Administrative : Area Sales Manager (ASM)Reported by : None

Functional : Minimum Job Requirements

Minimum Job Requirements

Educational Qualification : Any Graduation

Experience : 3 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement :

Purpose of the Position (Job Summary)

To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial Primary sales : Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles

Secondary sales : Achieve assigned sales targets by ensuring secondary sales at retail outlets

Claims management : Management and timely resolution of the claims received by the company from the trade partners

Customer focus Stock management : Assisting distributor to liquidate stock of low demand articles / sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps

Primary feedback : Sharing distributors market service feedback with ASM

Complaints management : Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented Escalation : Seeking ASMs counsel for resolving retailer / distributor complaints

Internal Business Process Outlet mapping : Build and periodically refresh footwear outlets universe in their assigned territories

Comprehensive coverage : Ensure distributor servicing coverage in all relevant retail outlets. Highlighting any missing outlets to distributor and escalate to ASM if necessary.

End-to-end secondary responsibilities : Periodic visits to retail outlets as per beat plan to ensure

oNPD / Focus article sampling at retail outlets to assist in demand creation.

oSecondary order taking to ensure product availability and range presence at retail outlets.

oProduct visibility & merchandising utilization at Retail outlets with POS material

oRetailer awareness on products and trade promotions.

oRetailer enrolment in trade promotion schemes (when required)

Order taking : Share secondary order with distributors for servicing to outlets.

Order fulfilment : Track order fulfilment by distributor and escalate periodic fulfillment issues to ASM.

BTL activities : Ensure BTL marketing activities (signboards etc.) are undertaken at right set of outlets

Marketing intelligence : Share information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working

Product intelligence : Drive distributor to purchase high demand articles and enhance range selling


Technical / FunctionalBehavioral

Selling skills

Analytical skills Customer Focus


Actual primary and secondary sales

Revenue Contribution from NPDs in defined sales area

Increase in Range Billing in defined sales area

Incremental retail coverage

Increase in % Demand Fulfillment of NPD / Focus Articles

PJP adherence

Timely Submission of Market Working reports Adherence to Market Working Norms

Market intelligence & Relationship building

Key Stakeholder Management


MIS Admin team Distributors and Retailers

Salary : Not Disclosed by Recruiter

Industry : FMCG / Foods / Beverage

Functional Area : Sales, Retail, Business Development

Role Category : Retail Sales

Role : Sales / Business Development Manager

Employment Type : Permanent Job, Full Time


Secondary SalesPrimary SalesRetail SalesArea Sales ManagementDistribution ManagementFMCDFMCGOutletRetail OutletsStock Management

Desired Candidate Profile

Please refer to the Job description above

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