Assistant Manager - Digital Marketing
PCCW Enterprises Limited
mumbai MH, IN
6d ago

Assistant Manager - Digital Marketing

KEY RESPONSIBILITY AND ACCOUNTABILITY

  • User Acquisition : Accountable for driving user acquisition for browser products across platforms like Desktop & Mobile through strategic thought leadership and seamless
  • execution via programmatic and other channels. Manage traffic acquisition campaigns by collaborating with various agencies, ad partners and other vendor partners.

  • Relationship Management : Working closely with various ad channels ensuring a healthy business with the partner while maintaining the brand name of VIU & Vuclip.
  • Organizational : Working closely with the regional business teams to ensure consistency in set up, strategy and execution of Vuclip in new markets.
  • Optimization and Workflow : Tracking acquisitions, monitoring engagement data and optimizing campaigns by making necessary changes to the promotions plan to achieve
  • requisite KPIs.

  • Product launch and support : Ensuring launch and execution in new markets across various ad channels and aligning with internal stakeholders for updates and feedback.
  • Data Management : Maintaining and utilizing data assets for periodic presentations from various tools like Appsflyer, Tune, Amplitude etc.
  • Revenue Targets : To ensure all the revenue targets are achieved while maintaining the profitability of the organisation
  • Performance : Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.
  • SKILLS AND COMPETENCIES

    Required Qualifications :

  • Graduate degree in marketing, economics, statistics or related technical field; MBA is not mandatory but preferred.
  • 3+ years of performance marketing and user acquisition experience with a focus on display, video, and mobile products.
  • Experience in OTT sphere will be an added advantage.

  • Strong technical competence and knowledge of digital marketing technology and platforms, including analytics, supply side platforms, networks, ad serving technology, and data management platforms.
  • Demonstrated success taking products to market and achieving ambitious, quantifiable business objectives.
  • Substantial experience working with broad cross-functional, geographically dispersed teams with ability to influence the opinions of internal stakeholders, executives, clients and partners to adopt new strategies and take action.
  • Exceptional communication skills to convey technical and advanced concepts in precise and clearly understandable terms to a variety of audiences.
  • Sound business judgment and commercial acumen.
  • Strategic vision to predict new trends in digital marketing and implement sound strategies to capitalize on new business opportunities ahead of our competitors.
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