Team Leader/Assistant Team Leader, Field Marketing
Gurugram, India
8h ago

Overview :

Cvent Marketing’s team is seeking a modern and experienced marketer with strong background in marketing operations to join their growing team.

You will play a critical role in driving operational excellence, designing and implementing process improvements. This role will ensure the successful management and execution of marketing campaigns and projects that drive growth and capability at scale.

In this role, you will work together with our global marketing teams in a high-volume and high-speed environment to align and translate business requirements, manage multiple projects simultaneously, and effectively communicate across the entire campaign and project lifecycle.

As part of this team, you will have exposure to all sides of the business, becoming an expert on our marketing tech stack and marketing & Sales processes.

You will also have significant involvement in enhancing capability and driving goals through Martech selection, integration and adoption.

What You Will Be Doing :

  • Partner with the Demand Generation and campaign execution function to ensure campaigns are instrumented with appropriate inbound, outbound, and reporting tools.
  • Own, manage and drive marketing projects through planning, requirement gathering and implementation leveraging our project management system by developing project plans that document who, how, and by when critical activities will be completed.
  • Lead and coordinate necessary decisions across all cross-functional teams preparing for project go-live. The scope of this work includes gaining alignment with marketing team / management on expected impacts, implementation strategy, and associated execution.
  • Share best practices, process improvements, and new technology functionality with the Global marketing team and ensure these are adopted and implemented into their plans.
  • Work cross-functionally with Marketing, Sales, GDC and other departments to execute common deliverables and gather or provide input to these other groups, align systems and processes to support prospect and customer campaigns across the entire lifecycle
  • Work with our analytics group to track, analyze and optimize the impact of systems and processes in support of marketing goals by aligning data and technology with growth / ROI drivers
  • Develop or modify documentation, reporting, and other elements that require updating
  • What You Need for this Position :

  • Minimum 5-7 years of total marketing experience working in B2B technology marketing, inbound and outbound digital marketing, demand generation, communications or public relations.
  • Demonstrated complex project management experience, the ability to establish, communicate, and adhere to timelines, and to work with multiple stakeholders to meet deadlines.
  • Must possess working knowledge of Email Marketing, Marketing Automation, CRM, Database, and other Marketing Technologies.
  • Ability to work under tight deadlines to drive value add to programs and process
  • Strong problem solving, global communication, and operational expertise
  • Education : BA / BS required in Marketing, Communications, Business or related field.
  • Nice to have’s :

  • Experience working on project management and reporting tools such as Clarizen, Jira, Wrike, Asana, Excel, Visio etc. are a plus
  • Six Sigma or related training and experience a plus
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