Social Media Copywriter
Paytm
Mumbai, Maharashtra, IN
2d ago
  • Understanding the brand and the culture while playing a key role in developing the brand’s voice on digital
  • Coming up with visual and copy ideas that align with the brand guidelines and building our social calendar accordingly
  • Overseeing-writing-rewriting all sorts of copy that goes out, be it on social platforms or for client campaigns
  • Brainstorming and delivering on short-and long-term campaigns on the brands
  • Ongoing learning and adapting copy styles to best fit brand and consumer needs
  • Responding to social media trends, and capturing moments relevant to the brand
  • Coordinating with designers and illustrators will be a part of your daily routine
  • Thorough understanding of the culture around music, events, partying, Bollywood and entertainment
  • 3-4 years of experience in copy writing, knowledge of copy for music industry and Bollywood a plus.
  • Experience in writing for short format videos
  • Creativity and ability to come up with innovative copies
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • Excellent written and verbal communication skills
  • Understanding of marketing and script writing would be a plus
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