Social Media Specialist
Global Growth
Faridabad, IN
5d ago

Duties and responsibilities :

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
  • Prepare company Facebook and other social media platforms to generate inbound traffic and generate leads.
  • Plan, execute and measure experiments to improve conversions.
  • Measure, report and optimize performance of all digital marketing campaigns, and assess against goals viz., ROI, CAC, CPI and other KPIs
  • Collaborate with teams to generate better landing pages and optimize user experience
  • Plan and optimize user funnels
  • Increase repeat usage and reduce overall CAC.
  • Measure, analyze and win on following Social Media Marketing KPI Audience GrowthAudience EngagementContent ReachLeadsResponse Rate and Quality
  • Key Skills :

  • Inbound Traffic Generation, Digital Marketing, Display Advertising, Facebook Marketing, Social Media Marketing, Social Media Advertising
  • Desired Skills :

  • Demonstrated experience in leading and managing Facebook advertising and campaigns, marketing database, email, social media, display advertising campaigns
  • Should be able to demonstrate past experience of building and managing FB / Social Media profiles from scratch and generating inbound traffic and leads
  • Hands on with latest social media marketing techniques and trends
  • Strong analytical skills and data-driven thinking
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Be a great team player, experienced in working with agile teams. Ability to collaborate closely with developers, copywriters and UI / UX designers.
  • Experience with A / B testing and multivariate experiments
  • Knowledge of website analytics tools (e.g., Google Analytics), SEO and proficiency in Advanced Excel and SQL.
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