Consumer Insights Manager
Mondelēz International
Mumbai, Maharashtra, India
2d ago
source : Linkedin

MANAGER CHOCOLATE INSIGHTS

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Purpose of Role

The role of the Manager, Chocolate Insights serves to influence top-tier financial business results through delivering inspirational category consumer insights, managing all the category research requirements and enhance the strategic insights capabilities in the category team

Business Impact

  • Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results.
  • Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
  • Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation.
  • Drive the identification and application of consumer understanding into the development of strong Mondelez Marketing Strategies (IMC) and help quantify the Strategic Value Consumer
  • Develop Mondelez’s capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch
  • Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas
  • Effectively collaborate with Category team, to ensure accurate forecasting of the volume / revenue of a new product launch
  • Strategic Planning for Research

  • Demonstrate a clear understanding of Mondelez’s business model, corporate / category strategies, business objectives and analytic priorities
  • Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation.
  • Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities.
  • Recommend best practices to Category India CI team to facilitate the integration of country CI Analytic plans
  • Category

    Proactively provide objective counsel to the relevant Category team on the effectiveness of category strategies and execution of plans.

    Consumer

    Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (e.

    g. segmentation, regression, sizing estimation).

    Customer

    Partner with the shopper insights team to build the relevance and quality of shopper and retail insights

    Competition

    Help Mondelez Marketing team on insight identification and developing consumer intuition through analysis of syndicated data

    Organizational Excellence

  • Collaborate with India Category CI Lead and various category CI team to facilitate teamwork, confidence, common purpose, and empowerment amongst the team members
  • Provide constructive and effective feedback on Strengths and Development Opportunities through formal and informal feedback
  • Actively participate in the development of effective training, and facilitate delivery of training material
  • Supplier selection and management

  • On going manage the supplier relationship for retail data purchases, ensuring service and added value is delivered consistently
  • Guide long term relationships by actively participating in the evaluations, negotiations and training of suppliers.
  • Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables
  • Providing checks and balances facilitate reviews and evaluation (pre / post)
  • Mastering Research Tools and Techniques

  • Ensure optimal research solutions are developed and utilized through qualitative, quantitative, syndicated and digital research tools
  • Drive data quality and return on investment and full utilization of syndicated and continuous data
  • Drive a culture of post evaluation through appropriate tools which monitor the changes in consumption, market share and categories in the market
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