Assistant Team Lead,Marketing Automation
Cvent
India, Gurugram
3d ago

Position Responsibilities

  • Work closely with Cloud Marketing, Email Marketing, Web Dev, Database and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems
  • Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams
  • Build best-practice program templates for internal Marketo users that utilize tokens, snippets, and more
  • Partner with digital channel teams to improve data quality, reporting, and segmentation strategies
  • Leverage and educate internal users on Marketing Automation tool capabilities to improve the Marketing programs efficiency and effectiveness
  • Support development of holistic marketing automation strategy including road map, plan, design, process, QA, integration and ROI reporting
  • Analyze and utilize data to improve Marketing program performance
  • Coordinate with CRM and Sales Operations teams on Sales force integration and ensure data flows into various systems flawlessly
  • Maintain and govern the Marketing Automation system
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