Sr. Associate - Database marketing
The ideal candidature for this position is for managing and utilizing CVENT’s Marketing database for lead generation across various sales product divisions.
Person would be responsible for extracting, analyzing, importing and reporting CVENT marketing database. Person should be able to understand and manipulate data, develop database architectures, process flows, and optimize SQL queries to comply with CVENT’s rapidly-
evolving business and campaign requirements.
The ideal candidate should have a sound knowledge of SQL, MSBI (SSIS / SSRS) would be a plus, business analysis skill, analytical skills and reporting skills.
Proven experience in leveraging knowledge while accomplishing CVENT’s marketing objectives. Sr. Associate - Database marketing will work as an individual contributor in Database Marketing team.
The end goal of the Database Marketing Team is high quality lead generation through optimized use of the CVENT’s extensive marketing database.
The candidate will be responsible to manage Marketing campaigns, campaign performance & other data KPIs.
Job profile also includes developing and maintaining reports on campaign success, lead conversion, data quality and effectiveness of lead sources.
Candidates should have a strong understanding of data structures as they relate to CRM systems and marketing campaigns.
Position Responsibilities :
Desired Skill and Experience
o To work with large amounts of data : facts, figures, and number crunching. Go through details and analyze data to find conclusions.
o Should be able to convert the Business requirement into Technical requirement and vice versa.
o Excellent analytical and logical ability to relate and conclude findings.
o Would often be presenting their findings or translate the data into an understandable document. You will need to write and speak clearly and easily communicating complex ideas.
o Strong project and stakeholder management skills.
o Must be comfortable with numbers, trends and data and come to new conclusions based on the findings.
o Data is precise. Person must make sure they are vigilant in their analysis to come to correct conclusions.
o Attention to detail, focus on deadline and ability to prioritize and execute multiple tasks simultaneously.
o Sound knowledge & experience in SQL along with Marketing database management.
o MS Office Suite (Excel / Word / PPT etc.)
o SSIS / SSAS knowledge would be preferred.
o Tableau knowledge will be plus.
o Fair knowledge on SalesForce.com, Marketo would be a plus.