Sr Associate Database Marketing
Cvent
Gurgaon, HR
1d ago

Sr. Associate - Database marketing

The ideal candidature for this position is for managing and utilizing CVENT’s Marketing database for lead generation across various sales product divisions.

Person would be responsible for extracting, analyzing, importing and reporting CVENT marketing database. Person should be able to understand and manipulate data, develop database architectures, process flows, and optimize SQL queries to comply with CVENT’s rapidly-

evolving business and campaign requirements.

The ideal candidate should have a sound knowledge of SQL, MSBI (SSIS / SSRS) would be a plus, business analysis skill, analytical skills and reporting skills.

Proven experience in leveraging knowledge while accomplishing CVENT’s marketing objectives. Sr. Associate - Database marketing will work as an individual contributor in Database Marketing team.

The end goal of the Database Marketing Team is high quality lead generation through optimized use of the CVENT’s extensive marketing database.

The candidate will be responsible to manage Marketing campaigns, campaign performance & other data KPIs.

Job profile also includes developing and maintaining reports on campaign success, lead conversion, data quality and effectiveness of lead sources.

Candidates should have a strong understanding of data structures as they relate to CRM systems and marketing campaigns.

Position Responsibilities :

  • Provide SQL & Marketing database expertise for all current projects within the team portfolio.
  • Support on-boarding new projects via requirement gathering, planning, documentation and successful execution.
  • Drive process re-engineering within current projects via analysis & automation.
  • Combining quantitative analysis and qualitative research into development.
  • Supplement CVENT prospect and / or customer data for a successful campaign execution.
  • Focus on effective campaign segmentation and campaign performance measures.
  • Lead independent research and analysis and writing reports.
  • Importing, analyzing and extracting data / information by using SSMS / MS SQL Server.
  • Fair understanding of various marketing platforms like Marketo, Salesforce and other CRM systems.
  • Promote data driven marketing culture.
  • Desired Skill and Experience

  • 3 - 5 years of relevant professional work experience with following expertise :
  • Analytical Skills :
  • o To work with large amounts of data : facts, figures, and number crunching. Go through details and analyze data to find conclusions.

    o Should be able to convert the Business requirement into Technical requirement and vice versa.

    o Excellent analytical and logical ability to relate and conclude findings.

  • Business Skills :
  • o Would often be presenting their findings or translate the data into an understandable document. You will need to write and speak clearly and easily communicating complex ideas.

    o Strong project and stakeholder management skills.

  • Critical Thinking :
  • o Must be comfortable with numbers, trends and data and come to new conclusions based on the findings.

  • Attention to Detail :
  • o Data is precise. Person must make sure they are vigilant in their analysis to come to correct conclusions.

    o Attention to detail, focus on deadline and ability to prioritize and execute multiple tasks simultaneously.

  • Technical Skills :
  • o Sound knowledge & experience in SQL along with Marketing database management.

    o MS Office Suite (Excel / Word / PPT etc.)

    o SSIS / SSAS knowledge would be preferred.

    o Tableau knowledge will be plus.

    o Fair knowledge on SalesForce.com, Marketo would be a plus.

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