PPC SEM Strategist

Merkle

Pune, Maharashtra

15h ago

Company Description :

Merkle Sokrati , a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India.

The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more all developed in-house.

We are currently a 700+ people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.

Job Description :

We seek to hire talented Sr. Business Analyst (PPC-SEM) to deliver the best in class account management solutions and the best possible Digital Advertising experience in the industry.

Merkle Sokrati, you will :

Perform daily account management on Google Ads or other search platforms for a variety of clients.

Understand client goals, create and execute strategies to exceed defined goals

Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels along with other search and app channels

Be updated about latest feature and find ways to implement the same as experiments in the client account / s

Good understanding of web and app analytics

Manage a team of around 3-4 people with a client portfolio of 4-5 and define their growth path

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.

Work with leadership to explain and modify strategic plans

Understand and stay current on industry trends, competitive landscape, and internal product development efforts

Spearhead Business Review meetings with multiple Internal and external Stakeholders and showcase business growth

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Qualifications :

You'd fit right in, if you :

Are passionate about the Paid marketing campaigns across Web and App eco system

Have an outstanding ability to think creatively, has knack of numbers and identify and resolve problems.

Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

Have hands on knowledge of , Google Analytics, Google Ads, Bing, experience in planning and managing the advertising spends with clients over last 2 years.

Advanced excel and Microsoft office skills

Advanced certification for Google Ads, Google Analytics

Experience working on 3rd party App analytics. Web analytics platform

Have excellent problem-solving and analytical skills and impeccable business judgment

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