Brand Manager – Actiheart & Olive
Cargill
Gurgaon, HR, India
3d ago

Description

JOB PURPOSE AND IMPACT :

The Brand Manager will use specific marketing strategies in modern trade and e-commerce platforms and digital media to launch and position products and services in a sector.

We seek a professional who will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.

KEY ACCOUNTABILITIES :

  • Build the communication strategy, the digital creative strategy, the digital media execution plan to drive performance and awareness and execute strong shopper marketing initiatives within modern trade and e-commerce platforms to drive offtakes
  • In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools
  • Participate in evaluating and modifying promotion or advertising programs

  • Participate in producing informational material for the sales force and communications media to reach maximum number of customers and prospects
  • Help plan, create and produce marketing, advertising and sales promotion materials for small-to-medium projects to implement marketing strategies and sales objectives
  • You will work under general supervision and independently solve moderately complex issues while referring more complex problems to a higher-level staff
  • Qualifications

    MINIMUM QUALIFICATIONS :

  • Bachelor’s degree in a related field or equivalent experience
  • Minimum of two years of related work experience
  • PRIOR BENEFICIAL EXPERIENCES :

  • Marketing experience in e-commerce and digitally active brands in FMCG and e-commerce sectors.
  • KEY BEHAVIORS :

  • Build partnerships and collaborate with others to meet shared objectives
  • Develop and deliver multimode communications that convey a clear understanding of the unique needs of different audiences
  • Plan and prioritize work to meet commitments aligned with organizational goals
  • SKILLS AND EXPERIENCES TO BE GAINED :

    Experience providing vision and sponsorship for marketing generalist activities globally

    Marketing

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