Head, Search Engine Marketing
Cactus Communications
Mumbai, Maharashtra, Indien
1d ago
source : JobLeads

Cactus Communications was founded in 2002 with the aim to help researchers bridge that gap (through editing and translation services initially).

We now aim to be the global organization that has helped increase the speed and impact of research publishing and dissemination by helping all researchers become more effective.

We partner with researchers, universities, publishers, academic societies, and life science organizations through innovative products and services developed under the brands Editage , Cactus Life Sciences , R , Impact Science , UNSILO , and Cactus Labs .

CACTUS has offices in 9 countries and has a global workforce of over 3000 experts with experts from over 190 countries. Our culture is built on inclusion, collaboration, high performance, and opportunity.

This combination helps professionals at CACTUS make a difference individually and collectively.

Location :

Andheri East, Mumbai (Temporarily Telecommute)

Responsibilities :

  • Managing marketing campaigns on major Search Engines platforms including Google Adwords and Yahoo
  • Works along with regional SEM strategists to deliver these campaigns in terms of strategy and execution
  • Manage the customer interface by working closely with regional stakeholders
  • Collect and analyse data, identify trends and insights to maximize ROI by keeping a track on all KPIs and budgets
  • Run a team of search specialists that manage the campaigns on a day to day basis
  • Team management and leadership including building capability in newer techniques and technologies, building& defining delivery processes, SLA adherence and continuously refining the SEM marketing capability
  • Manage marketing campaigns on major Search Engines platforms including Google Adwords and Microsoft Bing Ad Center.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Must have’s :

  • Team management and leadership skills in SEM techniques and technologies
  • Solid understanding on performance marketing, PPC initiatives and online customer acquisitions
  • Experience in tracking, reporting and analysing website analytics on PPC initiatives and campaigns.
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Good to have’s :

  • Exposure to regional search engines like Baidu, Naver, Yandex etc. will be useful.
  • Experience in managing PPC campaigns across Google, Yahoo & Binge
  • Experience with A / B and multivariate experiments
  • Attention to detail and ability to multitask
  • What’s in it for you?

  • Global exposure : You will work with a global team and will get in-depth experience.
  • Culture & Team : We never stop recruiting the best people because without an amazing team nothing is possible. People at CACTUS are awesome to work with, driven, smart and know how to get things done like nobody else.
  • Learn & Grow : Our goal is to keep you as long possible and help you build a career with us. We do this by creating an environment where you will grow both personally and professionally.
  • Satisfaction & Recognition : With some of the biggest names across the globe as existing clients, doors will open and conversations will flow.
  • You will see the results of your efforts translate into maximum impact. With a competitive salary and our recognition programs, you will be rewarded for your success.

    Awards and Recognition :

  • Best Organization for Women’s Talent Development 2019
  • Among the Best Companies for Millennials 2019
  • Among the Top 10 Safe Places to Work 2019
  • Among the top 20 companies on FlexJob’s global list of the Top 100 Companies to Watch for Remote Jobs 2016-2020
  • At CACTUS, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

    In addition, CACTUS will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

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