Position Overview Generate organic and referral traffic to promote brand visibility Develop short-term and long-term marketing strategy and business goals by working closely with the marketing, sales, leadership, and any customer-facing teams to learn about the problems, struggles, and most common customer concerns.
Oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience through the creation and dissemination of multimedia content for marketing collaterals, websites, social media, communities, podcasts, PR, whitepapers, advertisements, environmental branding etc by developing content strategies as well as using analytics while managing a content team consisting of writers, freelancers, graphic designers, videographers, etc Develop a pull strategy to generate more leads by creating premium content for downloads such as checklists, tip-sheets, infographics, eBooks and whitepapers Tailor posts with platform-specific language such as thought leadership positioning, subject matter expertise, infotainment, and light engagements across editorial, infographics, videos and podcasts.
Identify top performing pieces of content and repackage them into other formats such as blog article into a video, podcast, or infographic, a series of blog articles into an eBook, a sentence or paragraph in an article into a tweet or meme.
Regularly review existing content and update it with the latest information and SEO best practices. Understand cultural nuances and develop content in as required.
Develop an editorial calendar and also ensure compliance with law (e.g. copyright and data protection) Using content management systems to analyse website traffic and users engagement through tools like Google Analytics, HubSpot, Google Search Console, Google My Business, and SEMrush for important metrics such as Traffic, Traffic sources, Traffic demographics, Returning visitors, Device types, Keyword growth, First page rankings, SERP Features, Page views, Time on page, Bounce rates, Social shares, Backlinks, Email opens, Email clicks, Form submission rates, Contact list growth, Email sends, Email opens, Email clicks, MQLs, SQLs, Customers and Revenue.