Were looking for a rockstar to join the band! More specifically, we are looking for a seasoned marketer with experience in Field Marketing as well as Digital Marketing.
As part of the JioSaavn for Brands team, youll play a critical role in formulating and implementing marketing strategies to drive both awareness and revenue generation opportunities amongst potential brand and agency partners.
The role is an outstanding opportunity to become immersed in the advertising side of the digital audio streaming industry.
If you are a highly motivated, passionate and self-driven person who is willing to dive into an environment of systematic chaos, we cant wait to meet you! RESPONSIBILITIES Focus Area Field & Digital Marketing Develop marketing plans that combine digital and traditional techniques to drive brand awareness, customer acquisition, and pipeline growth for the advertising business Organize and host online and in-person events that create net-new sales opportunities, accelerate existing ones, and deepen customer relationships Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity (with help from the marketing operations team) Collaborate with sales leaders and their teams to develop and execute account / vertical based and book of business marketing programs Design and execute digital marketing initiatives on LinkedIn, Google, other relevant platforms and publishers, that amplify content marketing initiatives, engage with prospects, and generate leads Identify opportunities & events that help with thought leadership, name recognition, and face-to-face interaction with qualified prospects Be the voice of the customer to bring back actionable insights that will help in defining sales strategies REQUIREMENTS You should have at least 7 years of marketing experience You must have experience in a B2B marketing role and extensive experience running digital campaigns in fast-paced organizations PREFERRED EXPERIENCE & SKILL SETS You should be able to provide field marketing experience, supporting account executives and sales leadership Understanding of the media landscape in India and experience working within the digital advertising industry is highly preferred Knowledge of top of funnel lead generation tactics and sources Experienced in working with Sales teams & have a history of strong internal commercial relationships will be an advantage Ability to mix creativity with strategic thinking, and demonstrate strong organizational and prioritization skills are essential Excellent attention to detail, follow-through, organization, and resourcefulness You should be able to independently manage multiple projects simultaneously and prioritize responsibilities