Description
With a focus on strategy and analytics, the New Member Acquisition team is responsible for driving acquisition strategies with an eye on profitability and quality of acquisitions across various channels.
Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business.
A unique aspect of the team is the integration of diverse skills across all of its remit. The team has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.
Purpose of the Role :
In this role, the incumbent will be part of USCS Acquisition Offer Analytics & Sentinel team. He / She will apply advanced analytics to support marketing and acquisition strategies, assess and analyze various offers in market and drive Sentinel initiatives for consumer portfolio.
Sentinel initiatives on their own save almost $200M of marketing and acquisition costs annually which in turn can be used for driving more profitable acquisitions.
The team works in close collaboration with Product, Marketing, Finance and other partners across BUs to scale the acquisitions efficiently.
This role requires a strong background in data analytics and exceptional quantitative and problem-solving skills.
Responsibilities :
Understanding Sentinel controls and driving efficiency across the board helping reducing unprofitable investments and maintaining / enhancing the quality of controls
Perform in-depth data analysis to understand acquisition dynamics and derive actionable insights in order to drive profitable acquisitions
Evaluate impact on business of different strategies / initiatives and generate insights and recommendations
Forming strategies and optimizing Sentinel controls, enhancing quality of acquisitions
Closely monitor behavioral performance of acquisitions and identify driving factors behind trends
Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives
Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices
Dealing with standard acquisition performance metrics such as ROI, Cost per acquisition, efficiency yield etc.
Critical Factors to Success :
Business Outcomes :
Enhancement of Sentinel controls, which in turn will help in suppressing unprofitable investments
Driving higher ROI investments in turn leading to better yield, margins and billed business for Amex
Analyzing current strategies leading to better understanding of driving forces behind acquisitions
Driving marketing strategic efficiencies by optimizing cost of acquisitions and profitability
Recommending marketing strategies leading to profitable acquisitions
Leadership Outcomes :
Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders
Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Past Experience :
1.5 - 2 years of relevant analytics experience.
Academic Background :
Degree in business, economics, statistics, mathematics, engineering or finance combined with a master’s or other secondary professional qualification.
Functional Skills / Capabilities :
Strong analytical and problem-solving skills
Strong ability to drive results; self-starter
Strong interpersonal, written and verbal communication skills
Technical Skills / Capabilities :
Experience in programming languages like Hive, SQL, SAS etc
Proficient in MS Office
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
