Insights Team Manager
PepsiCo, Inc.
Hyderabad, Telangana State
4d ago
  • Hyderabad, India
  • Job Description

    Auto req ID : 179480BRJob DescriptionBring your passion and talent to our stage and share our PepsiCo vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

    Winning with Purpose reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

    Come join our Global Business Services (GBS) function that leverages our scale globally and strengthens and builds capabilities to fuel our growth We are seeking an Sector Insights Team Manager responsible to Support the Sector vertical of the Insights Services Hub as part of the broader Global Transformational agenda for Atlas project countries, with specific geographic responsibility for one of the key teams within the Sector Accelerate PepsiCo business growth and efficiency by leading the regional team within the Sector Veritcal responsible for Reporting (creating / updating dashboards, delivering periodic and on-

    demand performance reviews, and addressing ad-hoc requests based on internal and external data sources).Advanced Analytics (deployment, scaling, development, and enhancement of statistical models to address key business questions : Growth Driver Modeling / Marketing Mix Modeling, pricing, assortment, market structure, innovation forecasting, drivers analyses, category growth forecasts, etc.

  • and Data Governance & Asset Management (vendor management for external / syndicated data; external syndicated data quality, delivery, organization, and accessibility;
  • asset tagging & hosting; and managing tools and assets, including digital assets e.g. graphics database, etc.)Qualifications / RequirementsFunctional ResponsibilitiesExecute delivery of reporting activities for regional team managing within the Sector SSC Insights vertical Execute market, portfolio, and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)Leverage business performance explanations from teams around the world to incorporate considerations beyond data into reportingExplain business performance, drivers, and optimization opportunitiesMonitor key channel, customer, competitor (incl.

    PL) and emerging player performance and execute reporting at required intervalsProvide responses to ad-hoc follow-ups when double-

    click required with tables / charts / stories using relevant dataExecute delivery of advanced analytics activties for regional team managing within the Sector SSC Insights vertical Develop, maintain, and apply statistical models to business questions -

    including forecasting, marketing mix, price sensitivities / corridors, drivers analysis, market structure, etc.Execute brand and portfolio level media and marketing mix analyses and model PEP brand / portfolio performance based on marketing plans, MMM, and internal targets to provide optimization recommendationsForecast market growth on an annual basis to inform PEP’s long-

    term expectations for growthForecast new initiative expectations based on a variety of inputs (proposition, consumer response, and marketing plans) to qualify innovationKey Competencies Required : world-

    class stakeholder management skillshigh degree of organizational savvysolution-oriented approach to problem solvingability to challenge requests in a constructive way that does not damage relationships or slow progressdepth and breadth of custom and syndicated research / analyticscomplete understanding of internal & external data sources that could contribute to the reporting and analysis function experience leading / executing Tableau (or other BI software) dashboard development and deploying for sustained usage and impactvery strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the businessOther European or Asian language fluency Key Qualifications / Requirements : An experienced Insight or Analytics professional with experience in a leading consumer goods company.

    6 years+ experienceEducation : MA in economics, sociology, math, statistics, marketing or management Strong leadership and influencing profile in line with Insights Leader of the future definition : Motivates action through fact-

    based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making.

  • Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios;
  • Knowing the Business Cold : Can easily see how insights / research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisionsExperience in statistical models development (Probabilistic graphical models, marketing Mix Models, Market Basket Analysis, Cannibalization Models, Share of Market Forecast Models, General and Bayesian Regressions).

    Database management and programming capabilities. Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skillsHigh degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen / IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etcExperience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R and SPSS desired Relocation Eligible : Not Eligible for RelocationJob Type : Regular Auto req ID : Job Description Qualifications / Requirements

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