Brand Manager | Excrin
Excrin Think Labs
Chennai, INDIA
1d ago
source : TimesJobs

BRAND STRATEGY Brand Manager (Exp.2-3 yrs) PROFILE Job profile Brand Manager Proven working experience as brand manager or associate brand manager Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Up-to-date with the latest trends and marketing best practices Degree in marketing or a related field RESPONSIBILITIES What you'll do Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to take action Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brands direction, choices and tactics

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