Demand Gen Marketing Manager
1d ago
source : Shine

Directs the development of marketing programs to popularize the products to customer audience (technical and non-technical).

Assesses existing and potential markets, coordinates technical product development, develops product strategy, defines promotional activities as well as manages product launches.

  • Activities may include technical sales support; product advertising / promotion; planning, developing, and implementing multiple channel programs;
  • and directing the development of company market requirements for specific product(s) or product line(s). Selects, develops, and evaluates personnel to ensure efficient operation of the function as well as develops, modifies, executes (and may authorize) marketing policies. Responsibilities

  • Develop and implement an annual marketing strategy supporting the business objectives of sales groups and outlining marketing activities to gain awareness and increase sales leads
  • For each industry, leverage data to build effective annual and quarterly marketing plans
  • Create, generate ideas and implement and / or direct compelling, measurable marketing campaigns for specified marketing industries to generate demand with marketing communication team and vendors, and create business opportunities
  • Create marketing collateral and material designed for customer target segment
  • Work with vendors for campaign support
  • Collaborate and understand worldwide, divisional and GEO goals to ensure leveraged industry focused campaigns for India
  • Collaborate with public relations function to generate solution awareness
  • Allocate marketing budget (A&P) in line with the sales group's strategy, manage the spending, and ensure effective use of marketing budget to maximize ROI of all programs
  • Monitor the delivery and execution of plans and measures effectiveness of resource allocation, efficiency and ROI
  • Manage budget and vendor relationships to provide campaign support
  • Minimum Qualifications

  • 7+ years experience in Marketing with strong digital expertise needed
  • Be highly motivated, tenacious, and self-starters who want to be successful
  • Excellent Communication Skills
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