Senior Role - Brand Partnership - IT (6-10 yrs) Bangalore (Marketing & Public Relations)
Nastech Consulting
Bangalore
2d ago
source : iimjobs.com

Please make sure candidate should qualify checklist written below :

Ques : Does the candidate has depth experiences in managing complete Sales lifecycle from Lead generation, Sales conversion, Deal structuring and Key Account management

Ques : Does the candidate has experience with organisations in Loyalty program Sales & marketing, Concept selling, Digital marketing, Brand partnerships

Ques : Does the candidate has high energy and good communication skills.

Overall Job Purpose :

  • Our Company team is seeking an exceptional individual to lead our brand partnerships. The Head of Brand Partnerships provides leadership for the development and management of brand partnerships for the Our Company Product brand.
  • The position will seek out and evaluate new partnership opportunities amongst like-minded brands, as well as support current partner relationships.

    By fully leveraging the power of Our Company, the Head of Brand Partnerships will engage current and new partners to drive engagement and increase exposure and awareness for the Our Company product brand.

  • This job requires high levels of creativity and strategic thinking, as you'll be responsible for developing and executing partnerships strategy that will support Our Company brand partnership efforts.
  • You should be as comfortable pitching and negotiating deals with partners as working cross-functionally with colleagues in Marketing, Product, CustomerSupport, Finance, and Legal to launch partnerships that meet the strategic objectives of partners and of Our Company.

  • You should also expect to handle day-to-day operations and partnership management with key partners across various time zones, develop and execute on strategic partner initiatives and advocate internally and externally for partners.
  • Accountabilities :

  • Identify and build relationships with like-minded brand partners who can offer access to targeted consumer profile for the Our Company brand.
  • Develop and oversee the strategic plan, and associated programming, for how Our Company provides a unique story for brand partners to ensure we engage the right partners in exchange for the right marketing value / integration.
  • Act as the key liaison with brand partners with responsibilities that include leading development and pitch strategy for custom co-
  • marketing opportunities with brands, and / or their agencies, in support of Our Company business goals. Leading all co-marketing contract negotiations to deliver the greatest level of marketing support / exposure for Our Company

  • Maintaining and develop relationships with both brands and promotional agencies. Forecasting potential marketing value, budget and ROI on all partnership opportunities
  • Steward a team who develops the most effective messaging within the campaign for the Our Company brand.
  • Ensures the right creative and promotion mix in conjunction with the partner relationship.
  • Tracks program results and performance to ensure key benchmarks are met.
  • Creates and organize compelling presentations for internal and external audiences.
  • Work closely with Brand Marketing, Business Development, Comms and Events teams on programming to ensure
  • Our Company secures the right partners, with the appropriate programming, delivering breakthrough programs and creative

    Responsibilities :

  • Develop and drive Our Company brand partner strategy to support Our Company- goals
  • Initiate, structure, negotiate, and launch high impact strategic brand partnerships
  • Support partners through launch process and liaise with Our Company internal teams
  • Collaborate with cross-functional teams across Our Company including marketing, product, PR, customer support, legal on partner launches
  • Track, analyse, and communicate key quantitative metrics and develop and execute against both partner and product plans.
  • Requirements :

  • Good understanding and experience working on partnerships with high quality consumer brands
  • Business development experience negotiating complex deals
  • Understanding of Our Company strategic and competitive position
  • Proven ability to build relationships with key stakeholders and business leaders inside and outside Our Company
  • 5+ years of experience in Tech / Management Consulting / Product Management.
  • Proven track record of initiating and driving new business opportunities at a global scale
  • Experience working in start-up environments
  • Project management experience, with the ability to lead and execute multiple time-sensitive projects
  • Communication and presentation skills, and the ability to clarify and summarize issues
  • Demonstrated ability to think strategically about issues, leading to recommendations and action plans
  • Experience & Education :

  • Previous experience in a similar role
  • Bachelor's / Master's degree required; or more than 5 years of related experience in marketing partnerships capacity.
  • Saas and / or E-Commerce knowledge / experience preferred
  • Seasoned experience in corporate marketing, brand partnerships, or agency side on partnerships or promotions.
  • ref : updazz.com)

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