Responsibilities : Optimise the content on the platform for search engine marketingPerform keyword research, discovery and optimisationDevelop and implement link building strategyManage PPC campaignsWork in tandem with the content team to drive keywords Analyse the current web architecture and work with the development team to ensure the best SEO practices Requirements : At least 2 years of prior experience, preferably with content companies Should have managed PPC campaigns across Google and Bing networkIn-depth knowledge of Google AnalyticsWorking knowledge of HTML and CSS Skills : - Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Web Analytics

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