State customer marketing Executive - Retail
Diageo
Lucknow, India
5d ago

Job Description :

TYPICAL ROLE REQUIREMENTS

Qualification :

MBA in Sales and Marketing

Experience :

  • 2-4 years’ experience in FMCG / Alco-Bev sales
  • Knowledge & skills :

  • Planning, execution and review
  • Analytical & reasoning skills
  • Communication & negotiation skills
  • ROI Orientation
  • Vendor Management
  • Best suited for someone who

  • Believes in perfection when it comes to execution
  • Inclination to spend majority of time in the market
  • Good at networking
  • AREAS OF RESPONSIBILITY

    Outlet management

  • Conduct market recee with Sales team to evaluate and finalize the outlets
  • Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
  • Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
  • Work towards development and innovations in Signage Elements example racks / main shop signage / gondolas etc
  • Collate and update TSEs & TLs monthly Scores in online & offline Portal
  • Prepare and supervise contracts for rental outlets and get their approval through the legal team
  • Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
  • Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
  • Brand communication and visibility

  • Help SCMM develop brand communication options at various channels as per brand imperatives
  • Co-ordinate with vendors to oversee execution of signage in the state.
  • Execute agrees visibility strategy and track and monitor visibility execution
  • Responsible for the choice of outlets for implementation along with the Sales team.
  • Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.
  • Budget

  • Coordinate with the manpower agency for various activities eg. claim settlement etc.
  • Ensure accurate spend of budgets at the state level.
  • Analytics

  • Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
  • Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
  • Train promoters for optimum performance

    Diageo India Highly Confidential

  • Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional / National Trade marketing
  • Induct and train the promoters as per incentive schemes
  • Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.
  • Worker Type : Regular

    Regular

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