AGM - Prepaid Marketing
Vodafone Idea Limited
Hyderabad, IN
1d ago

Role

Marketing Prepaid Specialist

Job Level / Designation

AGM Prepaid Marketing

Function / Department

Job Purpose

Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.

Key Result Areas / Accountabilities

  • Deliver Base growth as well as Revenue outcomes as per DB.
  • Deliver NPS leadership for Pre paid consumers.
  • Drive preference to win incremental share from Pre paid consumers in the category MNP.
  • Aid Sales to drive incremental; new adds thru strong GTM deployment.
  • Understand consumer trends and competition landscape to aid insights and proposition development.
  • Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
  • Drive Digital Payments to bring churn and costs down
  • Core Competencies, Knowledge, Experience

  • Understand consumers and emerging consumer trends and consumer buying behavior.
  • Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
  • Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
  • Clear understanding of ROI on Media outlays.
  • Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
  • Must have technical / professional qualifications

    Consumer Marketing experience with Sales and Distribution - Should have managed a sales Territory.

    MBA from a tier 1 / 2 school is essential with 2 5 years of experience

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