Position at GroupM
GroupM is the worlds largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for an experienced media professional who will be responsible for uncovering relevant, actionable insights and working with business, content, and digital teams to create communication and media interventions.
The incumbent will closely monitor and interpret industry and consumer trends and competitive intelligence to sharply identify business challenges, and then apply the insights to brand strategy, communication planning, and key brand initiatives.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Chief Strategy Officer
3 best things about the job :
You get to work on a mix of a very diverse set of clients spanning multiple industries including one of the largest blue-chip CPG clients in the city
In addition to working on your set of clients, you will get to work on cutting edge product and thought leadership initiatives
Get to be a part of a rapidly growing organization, where the sky is the limit
In three months,
Understand the business and the issues therein of the clients handled, inside out
Devised key communication strategies for key clients handled
Understood all the tools and resources available within the Motivator, WaveMaker, GroupM and WPP systems and apply it to brand strategies
Built a collaborative relationship with the business teams as well as all the verticals
In six months,
Worked on annual strategy presentations as well as large campaign presentations from a communications planning and strategic direction perspective
Worked on new business pitches
Worked on special projects
In 12 months,
Emerged as the go-to person both internally and for clients for Strategy & Insights solutions.
Taken specific initiatives as well as a strategic direction, to drive business outcomes for key clients.
Successfully mastered the art of delivering award-winning solutions for client
Identified and nurtured ley partnerships for the organization
Been an integral part of conceptualizing the strategic direction of the organization from a product perspective
What your day job looks like at GroupM :
Be an integral part of setting up and driving the strategy function and direction for the organisation
70% of your time will be dedicated to client solutions and new business pitches in the south and 30% time will be towards new business pitches, certain clients in other regions, as well as driving central strategic projects for the organisation
To understand and continuously be in the know of industry, technology, data and communication trends and utilise those to devise a strategic direction for clients as well as the organisation
To continuously meet partners in the areas of data, technology, creative and academia and drive partnerships at an organisational level
Have the ability to identify key business challenges and provide sharp solutions for the same, rooted in a deep understanding of the consumer and media
Utilize client, third party as well as internal data to derive insights that translate to strategic communication planning
Devise methodologies and systems to continuously measure business outcomes as a result of marketing and communication activity
Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
Ability to conceptualize and institute consumer surveys
Make compelling presentations effectively present information to top management, marketing teams, internal and public groups
Creation of impactful business communication (presentations, papers, etc.). Communicate complex ideas / insights in a way that all can understand and apply
Define challenges, collect data, establish facts and draw conclusions
Use digital and non-digital communication solutions to create integrated plans
What youll bring :
Prior work experience in the areas of Communications Strategy, Research or Media
Experience in strategic work on large FMCG CPG businesses is a must
Knowledge of television data and planning is a must
Experience in media planning is a must
Great Communication Skills
Able to design, implement, and analyse primary research with minimal supervision
Strong in both qualitative and quantitative analysis
Radical and out of the box thinking
Experience in the digital ecosystem
Being comfortable with numbers and data is a must
Proactive and enthusiastic about creating pioneering work and award-winning solutions
Collaborative and able to work with multiple teams and stakeholders people skills are a must
Efficient project management skills
The hunger to continuously learn and explore new things 
