Marketing Executive
New Delhi
1d ago

Great that you're thinking about a career with BSI!

Are you on the market for a new marketing career opportunity? We are looking for a bright and creative Marketing Executive with a minimum of 3 years of experience in a marketing role within the services industry.

You will be responsible for developing and implementing a best in class go to market approach for growing BSI’s brand in the Food, Automotive, Aerospace & Healthcare sectors in India.

This includes marketing planning and development, implementation & execution of marketing activities in order meet lead, revenue, and targets.

In order to succeed in this role you will need the following expertise : digital marketing, content, copywriting, advertising, web support, flyers and brochure creation, social, branding, events, partnerships with associations in order to help drive business growth, increase market share, customer retention and awareness.

Key responsibilities :

  • Responsible for developing Marketing Plans for : Food, Automotive, Aerospace & Healthcare.
  • Create and implement campaigns using all the traditional online and offline marketing channels, specifically email marketing, digital channels, content creation, events and PR to raise BSI’s brand and meet revenue and marketing KPIs.
  • Manage the production of sector specific marketing materials, including leaflets, posters, and flyers This can involve writing and proofreading copy and liaising with designers and printers.
  • Measure the effectiveness of each campaign depending on the specific objectives set.
  • Liaise, building relationships and tie-ups with clients, partners, authorities, industry association to amplify BSI’s brand awareness
  • Responsible for sector performance - leads generation / conversion, CTR, impressions, bounce rate, ROI, market share etc.
  • Localise and implement locally marketing plans for new product launches relevant to the sectors.
  • Monitor Website performance for respective sectors.
  • Our ideal candidate will have...

  • Graduate / Postgraduate graduate in marketing or relevant field
  • Knowledgeable on principles, practices and techniques of marketing strategies
  • 3 / 5+ years marketing experience preferably in a service industry
  • Relevant field or proven experience in these sectors
  • Strong marketing experience of the full marketing mix, especially current tactics eg content and digital marketing.
  • Creative thinker, excellent listener and communicator
  • Here’s a little bit about Us

    Do you believe the world deserves excellence? BSI (British Standards Institution) the leading global standards and certification company, equips businesses with the necessary solutions to turn standards of best practice into habits of excellence.

    Renowned for its marks of excellence including the consumer recognized BSI Kitemark™, BSI’s influence spans multiple sectors including Aerospace, Automotive, Built Environment, Food, Healthcare and ICT.

    With over 83,000 clients in 193 countries, BSI is an organization whose standards inspire excellence across the globe.

    Our Excellence Behaviours : Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI.

    They help us ensure that BSI is a great place to work and a highly successful business.

    To protect our candidates and BSI employees during the Covid-19 outbreak, all interviews will take place remotely.

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