Mainline planner
Confidential
Mumbai City, INDIA
4d ago

Responsibilities :

Preparation & End to end execution of Media plans which primarily includes TV Plans

Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

Competitive data mining & formatting. Creating competitive reports from excel to power point to derive insights from data

Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns

Manage day-to-day client interaction along with the final plan presentation to the client

Mandatory Skills :

1- 6 years of TV media planning experience

Excellent written and verbal communication

Thorough understanding of the media process, media department and inter-department relationships

Knowledge and application of media systems, planning concepts (reach, frequency, average OTS, CPRP, GRPs, etc.) packages and data bases

Experience with syndicated software like BARC, IRS, MAP, RAM and TG

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