Your key responsibilities
You will be primarily responsible for establishing and creating awareness for EY GDS in the online space. You will also promote EY GDS as the employer of choice and as a technology organization using social, digital and employee advocacy platforms.
To do this, you should understand the EY landscape, EY GDS marketing and business goals, and working in a matrixed organization.
You will also work with the talent team to help with recruitment branding and lead generation for the service lines you are aligned to.
All campaigns should be able to showcase ROI, higher channel penetration and expansion. In addition, individually be able to handle stakeholders, understand their level of expertise, educate and explain the plan and positively influence their decision making to achieve the overall objective.
As an employee advocacy lead, your responsibilities will include :
Increase positive SOV of EY GDS mentions on social media by building employees as advocates and engaging employees and leaders on their social media accounts
Strategize so our employees and leaders can share quality thought leadership content, EY branded content, recruitment creatives, CSR campaigns, employer branding content and employee-driven stories to increase EY GDS employer brand value
Communicate with numerous stakeholders, educate them on building a solid personal social media brand, and influence EY GDS brand value and goals.
Ensure the program is always active
As a digital marketing lead, your responsibilities will include :
Increase the visibility of the service line in various digital platforms
Manage the website content for service line and improve SEO
Create a digital plan according to business requirements and ensure the objective is clearly met. This includes working on SEM, ad platforms and social networks to get better-targeted ad placements
Advise service line leadership on how to effectively use digital and social communications channels to make an impact with audiences
Manage communications activities to help potential employees feel that GDS is the most incredible place to build the career of their choice
Use audience targeting platforms to identify potential talent
Liaison with service line BMC SPOCS teams and social networks to secure better content placement, understand new channel opportunities and increase performance
You must translate business strategy into measurable tactics aligned with business goals, work in virtual teams, and manage a range of global and GDS communications programs / initiatives.
Skills and attributes for success
5 to 8 years of experience in successfully executing digital marketing campaigns. A zealous, goal-oriented individual willing to go the extra mile to achieve the task at hand.
Be well versed in the digital and social media landscape. Excellent copywriting, editing and storytelling skills.
To qualify for the role, you must have creative
An established professional with a minimum of 5 years of experience in digital marketing
Worked on B2B brands, technology organizations managed or worked with agencies
Worked on social media and have managed paid, owned and earned media
Good knowledge of SEO, SEM, programmatic, paid ad platforms
Native level expertise in English to create and edit creative content for social and digital media
Has worked on various campaign measurement tools, social media analytics and digital analytics tools like Randian 6, Brandwatch, Sprinklr, Google analytics, Adobe Analytics, Buzz Sumo, etc.
Ideally, you'll also have
Passionate about new digital technologies and communication methodologies
Keen to look beyond the obvious creative solutions
Good knowledge of audience segmentation and targeting platforms
Experience in employer branding and recruitment branding campaigns
Experience in managing websites. Proficiency in CMS, AEM platforms would be a plus, though not compulsory
Use marketing data and analytics to build insightful campaigns.
Previous experience in developing and launching programs for large and matrix organizations
What we look for
An enterprising individual who is creative, innovative and decisive
Decode complex briefs to identify the campaign goal while continuously working towards the long-term vision of the overall EY GDS brand and business needs
You should be able to work in a fast-phased environment, multi-task, be flexible and prioritize to complete projects in tight timelines compromising on the quality
Impeccable attention to detail, follow branding guidelines and EY's communication policies
Excellent copywriting, editing, and storytelling skills, as well as strong verbal communication skills
Advanced social media management skills, including running organization-wide social channels
Capability to translate the business plan into high-quality, relevant, audience-centric communications
Advanced listening and interpretation skills
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina, China, India, the Philippines, Poland and the UK and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy.
From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines.
In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.