2 - 5 years of experience in Search Engine Optimization (SEO) , Search Engine Marketing (SEM) and Social Media Optimization (SMO) .
Proficiency in MS Excel, PowerPoint, and Word formats.
In- depth website analysis using analytics tools including Google Analytics.
Managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Experience working with CMS and building / administering content in CMS environments.
Use of bid management tools (Ex : Click Equations, Marin, Kenshoo, Search Ignite) .
Desired : Knowledge of HTML / CSS and website administrations, Excellent written and verbal communication skills.
Up- to- date with the latest trends and best practices.,