JOB SUMMARYLooking for an experienced entrepreneurial digital and social media marketing specialist.
You will create and lead marketing efforts using new media and digital tools.* Create and develop website and digital content (e.g.
website, blogs, press releases etc)* Generate and update website content (products, content, promotions)* Plan, define and implement website changes and functional improvements* Designing website banners and assisting with web visuals.
Design digital and social media campaigns* Work to build traffic & sales via the website using a variety of methods* Manage end-to-end digital projects* Establish presence to boost brand awareness* Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other social media platforms* Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
Use web analytics software to monitor performance of websites and make recommendations for improvement* Understanding of Google products such as Webmaster Tools & Analytics* Suggest and implement direct marketing methods to increase profitability* Monitor ROI and KPIs* Stay up-to-date with digital media developments* Creating dynamic ads, checking ad performance, tracking leads and conversions* Writing SEO articles, blogs and other marketing materials* Perform keyword, market and competitive research analysis* Study company s competitors* Identify trends and insights, and optimize spend and performance based on the insights* Brainstorm new and creative growth strategies* Deep understanding of marketing principlesSKILLS* 3-5 years in online marketing experience* Excellent verbal communication and interpersonal skills* Must be a rainmaker and have an entrepreneurial spirit* Assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment* Ability to challenge existing ideas, problem solving and develop creative solutions* Solid knowledge of design and marketing software.
Familiarity with web design and content management systems* Excellent analytical and project management skills* An ability to multitask and perform under tight deadlines* Strong verbal and written communication skills* Degree in Marketing, Digital media or relevant field* Additional qualification in web design or animation is a plus* Articulate in English* Excellent verbal and written skills* Highly presentable* Outstanding organisational and time management skills* Ability to multitask and prioritize daily workload* Flexible and mature approach with ability to work unsupervised* Discretion and confidentiality* MUST HAVE PORTFOLIO OF WORK TO PRESENT THIS IS NON-NEGOTIABLE! Skills : - Social Media Marketing (SMM), Digital Marketing, Search Engine Optimization (SEO), Marketing Strategy, Marketing Automation and Web Development