Roles and responsibilities
Search Optimization and Marketing : Deliver best in class performance for us and its affiliates across search engines and ensure that it is ranked high for searches for its class of products
Social Media Strategy : Formulate and execute social media strategy including social media management , ad copy design , expanding and engaging with social media audience
E - Mail Marketing Strategy : Formulate and execute strategy to acquire new customers through e - mail marketing as well as increase sales for existing customers through well designed mailers.
This would involve overseeing the creation of emailers by working with graphic designer
Affiliate Marketing Strategy : Formulate and execute strategy to reach out to bloggers , finalize affiliate deals and drive traffic from these websites to our online properties
Required Candidate profile