Brand Strategist
Root Natural
Mumbai, Maharashtra, India
4d ago
source : Linkedin
  • Plan and direct marketing campaigns
  • Creating marketing goals related to customer acquisition, lead generation and revenue
  • Conducting market research on competitors to augment marketing efforts
  • Specifying a company's target audience based on market research
  • Producing and editing content like social media posts, videos, e-books, infographics, presentation decks and webinars
  • Cultivating relationships with potential customers such as prospects and leads to build the company's clientele
  • Monitoring social media traffic to measure the public's perception of the company's brand
  • Testing the quality of emails, social media posts and the company's landing page
  • Creating media budgets and Analysing the results of campaigns and making changes to outlast competitors. Focusing on performance marketing
  • create awareness of and develop the brand you're marketing
  • communicate with target audiences and build and develop customer relationships
  • help with marketing plans, advertising, direct marketing and campaigns
  • develop and implement a marketing strategy (often as part of a wider sales and marketing program)
  • evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  • track marketing performance and return on investment and prepare weekly or monthly reports for management
  • monitor and report on competitor activity
  • oversee and manage the marketing budget.
  • Monitoring website traffic and customer reviews to gauge responses to site updates.
  • Analyzing sales-related data to predict future sales and concomitant stock requirements
  • Skills and Qualifications

  • Bachelor’s degree in marketing, business or related field
  • 2+ years experience with marketing, sales, or advertising
  • Hands-on experience developing campaigns and promotions
  • Proven success in a fast-paced environment, working with a team and individually
  • Exceptional oral and written communication skill, and presentation ability
  • Preferred Qualifications

  • Master’s degree
  • Professional certification including PCM a plus
  • Experience with content development and website design
  • Strong attention to deadlines and budgetary guidelines
  • Knowledge of relevant markets and trends
  • Established media contacts
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