Senior Manager/Associate Director - Marketing - MSME Financing (4-8 yrs) Gurgaon/Gurugram (Online/Digital marketing)
Accord Consultants
19h ago
source :

The client is into MSME Financing. The company has received funding from top-tier VC firms such as Accel Partners, Elevar Equity and Omidyar Network.

The average loan size is in the range of Rs 5 Lacs.

Position : Senior Manager / Associate Director Marketing

Key Responsibilities :

Brand Marketing and Public Relations :

  • Developing our innovative brand - to ensure our staff, customers and digital profile across all stakeholders consistently reflect our values and proposition
  • Work with the leaders on driving our PR activities- to raise further our profile with our key target audiences
  • Strategize and implement creative ideas, surveys for uplift of our Brand.
  • Drive the reach & quality of corporate communication to create better awareness of performance, vision & strategies
  • Product Marketing (Business Segment & Partner Marketing along with Campaign Management) :
  • Understand & Segment the potential customer base for each segment and develop customized marketing opportunities.
  • Own Ideation & Execution of Marketing Strategies to increase awareness and optimize the buyer journey as it relates to specific business / channel / partner segments.
  • This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc.

  • Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and / or new business acquisitions via relevant campaigns Plan Segment / Channel / Partner specific Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors.
  • Research & Analytics (to understand target segments and to penetrate with effective segments) Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them
  • Research the sector, market trends, customer attitudes, competitors and bench marking best practices. Continue to -develop and train in new technologies, social media and latest thinking at each segment / vertical level and at organization level.
  • Automate relevant marketing initiatives / campaigns relevant data-based tracking for every campaign / marketing Customer Engagement :
  • Orchestrating internal and external communications through multiple channels and successfully achieving desired impact.
  • Actively generating customer insights to ensure business decisions are taken in view of customer expectations.
  • Driving customer relationships to retain customers and to create cross / up-selling opportunities, culling out new success stories.
  • Desired Skills and Experience :

  • Should hold an MBA from premier institute (XIMB, IMI, NMIMS, MICA, SP Jain, IIFT, etc) with 4-6 years of experience preferably from the FMCG / payments / e-
  • commerce / Financial Services industry

  • Experience must include strategic planning of campaigns, communications planning and brand management.
  • Familiarity and skill with the tools of the trade in Marketing including PR, written communication, website development, market research and prior experience in working with marketing agencies is preferred.
  • ref :

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