Content Writer
Intellve Solutions Limited
Thane, INDIA
2d ago
source : TimesJobs

Content Writer Responsibilities & Duties Research industry related topics, analyze and suggest ideas for content creation Conduct extensive keyword research and use SEO guidelines to optimize content Write clear marketing copy to promote our products & services Create and manage content marketing strategies for the website, email, social media, PR, etc.

Prepare well-structured drafts using Content Management Systems Prepare interview questionnaire Edit and proof read content pieces before publication Submit work to management team for inputs and approval Identify companys needs and recommend new topics Ensure all round consistency (style, fonts, images and tone) Promote content on social networks and monitor engagement (e.

g. comments and shares) Measure web traffic to content (e.g. conversion and bounce rates) Update website content as needed Coordinate with internal teams to illustrate articles Connect with marketing agency, web designers, and videographers to create unique and engaging content Key Skills Excellent understanding of digital marketing concepts and best practices Excellent writing and editing skills in English Excellent knowledge of SEO Excellent communication and interpersonal skills.

Knowledge of web development like HTML / JavaScript Advanced Word, PowerPoint and other content creation software skills Project management skills Analytical mindset and creative thinking Qualification Graduate or Postgraduate (preferable in Marketing / Literature / Journalism) 2-3 years of experience as a Content Writer, Copywriter or similar role Digital Marketing Certification is an added bonus Portfolio of published articles is a must Experience in using some or all of the following technologies / platforms is a must SEO Tools AdWords and other PPC marketing platforms Mail Chimp or any popular email marketing platform LinkedIn, Facebook, Twitter and other social media Content Management Systems like WordPress or Drupal Google Analytics, Google Trends and other tools to measure marketing effectiveness CRM like Hubspot, Salesforce, etc.

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