Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury.
At CLiQ, we encourage experiments and creativity in Technology. We develop and use technology to enhance day-to-day life and have a positive impact on customers.
Tata CLiQ has a unique omni-channel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.
It is also India's definitive destination for exclusive Fashion and Electronics brands.Here’s what we believe in : We obsess over customer delightWe are out there to find an alternate way of doing e-commerceWe carry an attitude to develop a culture of learning and continuous improvement, both for people and processesOur goals will be ambitious, demand significant stretchWe believe in Uncomfortable TransparencyWe will always be respectful, empathetic and caring about the well-being of our teams1.
THE CONTEXT Tata CLiQ is a venture by the Tata Group in the e Commerce space, and focuses on building a brand forward and omnichannel Market Place business.
Customer retention team plans & executes initiatives to exponentially grow repeat business and App user base. Each initiative is cross functional extending across Marketing, Category, Product / Tech etc and is critical for the continued growth of the business.
This position is critical to drive the ideation & end to end execution of all retention programs to keep our user base engaged.
2. KEY OBJECTIVE OF THE JOB To own and drive customer retention projects & initiatives designed to increase repeat purchase, customer engagement and retain customers 3.
DELIVERABLES : Campaign Design & Operations : ·Ideate, build & execute customer lifecyle campaigns (Automated & Non-Automated) to increase repeat purchase & LTV from existing customers·Manage full ownership of monthly / quarterly / annual sale events on Tata CLiQ to maximize & deliver on revenue & engagement targets Campaign planning, execution, launch of new engagement activities etc.
Campaign & Customer Analytics : ·Work closely with Analytics team to drive customer & campaign analytics to improve efficiency of retention programs / campaigns maximize revenue, conversions, engagement metrics·Implement & optimize daily / weekly / monthly retention & customer lifecyle campaigns (automated & non-automated) to deliver on growth targets Ownership of Retention Projects : ·Innovate, launch & drive new retention marketing initiatives to build app base, customer engagement & stickiness·Project Management & end-to-end execution of retention projects coordinating with Marketing, Product / Tech & Analytics Teams Coordination with stakeholders for campaign execution : ·Work closely with Site, Design & Copy, CRM teams to execute all retention / customer lifecycle campaigns 3.
RIGHT PERSON : Essential Attributes ·Working with multiple stakeholders in a high pressure environment to get work done and build positive team relationships·Experience in query building, optimization and data handling on MySQL·Good working knowledge of MS Excel·Have a concept driven and analytical approach to problem solving·Has a drive to innovate & think out of the box when solutioning·Be willing to take on a challenging role and work with ambiguity Desired Attributes ·Ecommerce experience in CRM or other Marketing functions·Hands-on experience on Google Ad-words / digital marketing platforms·Good working knowledge of Tableau, Adobe Analytics·Hands-on experience in campaign management platform(s) Adobe Campaign Manager / CleverTap / Webengage / MoengageA graduate from a premier institute with 1-2 years of relevant experience in CRM / Retention Marketing / Marketing Analytics.
Excellent people management skills, a creative side and a drive to get things done