Sr. Paid Search Marketing Specialist
Puretech Internet
6d ago

Academic Qualification : Bachelor’s degree in Business, Marketing, or related field is required

Requirements of Work Experience : 2-4 years of experience with online marketing, B2B experience is preferred

Essential Duties and Responsibilities :

  • Executes on local and global paid media strategy and establishes priorities and tactics for achieving plan
  • Builds and optimizes keywords lists with a continuous test and learn practice to deliver a strong ROI Manages website paid search budget and ROI
  • Regularly reports out on marketing analytics with actionable insights to identify opportunities and adjust strategy
  • Researches and strategizes paid search campaign plans for ecommerce driven websites / portals
  • Required Knowledge, Skills and Abilities :

  • Google Adwords certified an advantage
  • Hands-on experience in the execution of PPC and other paid media marketing campaigns
  • Ability to develop and execute marketing strategies using online channels and tools
  • Detailed understanding of Google Analytics, AdWords, Bing Ads and other Ad Networks
  • Ability to write ad / landing page copy according to best practices for Google Quality Scores
  • Understanding of differences between media channels from a planning / buying perspective
  • Strong analytics and Excel skills
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