Academic Qualification : Bachelor’s degree in Business, Marketing, or related field is required
Requirements of Work Experience : 2-4 years of experience with online marketing, B2B experience is preferred
Essential Duties and Responsibilities :
Executes on local and global paid media strategy and establishes priorities and tactics for achieving plan
Builds and optimizes keywords lists with a continuous test and learn practice to deliver a strong ROI Manages website paid search budget and ROI
Regularly reports out on marketing analytics with actionable insights to identify opportunities and adjust strategy
Researches and strategizes paid search campaign plans for ecommerce driven websites / portals
Required Knowledge, Skills and Abilities :
Google Adwords certified an advantage
Hands-on experience in the execution of PPC and other paid media marketing campaigns
Ability to develop and execute marketing strategies using online channels and tools
Detailed understanding of Google Analytics, AdWords, Bing Ads and other Ad Networks
Ability to write ad / landing page copy according to best practices for Google Quality Scores
Understanding of differences between media channels from a planning / buying perspective
Strong analytics and Excel skills 
