Job description Marketing Manager Malaysia - Kuala Lumpur Development and implementation of Marketing strategies, annual budgets and plans utilisation of approved budgets and resources to drive and achieve Category Business objectives as set by the organisation.
This position will be the custodian of the brands in the assigned categories as also the marketing spends and investments to grow the brand.
To undertake steps to measure, enhance, and enrich the position, image and marketshare of the brands through well planned activities and initiatives.
The position is responsible for managing marketing, advertising and promotional staff and activities.This position will work closely with the Sales Team at HO and the field as also with the concerned factories and client teams to facilitate all-round planning, development and coordination.
The role will be based in Kuala Lumpur and will have regular travel to the markets where the category. JOB DESCRIPTION Work as an embedded marketing resource for the assigned category to develop and execute marketing strategies and plans, based on marketplace and constituent needs for the Category.
Develop category, region and country specific strategies and plans working in close coordination with the Category and on-ground teams to achieve market share objectives ( designated markets ) and facilitate business unit growth.
Identify and ascertain relevant product positioning in each market to drive consumer preference and demand. Continuously review and monitor channel dynamics as well as distribution gaps and sensitise the ground teams to get these gaps plugged.
Structure and conduct research for new and existing products and use knowledge about consumers, competition and customers to assess and create business solutions and provide ideas that support brand objectives.
Develop Marketing Communication plans including all Creative units for all assigned markets. Locate and develop suitable communication partners in all important markets so as to implement the marketing communication plans within agreed time and budget framework.
Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Category dominance and preference within the marketplace.
Coordinate and collaborate with other key functional areas for on-time smooth execution of planned marketing activities Manage internal & external stakeholders as well as external agencies to accomplish agreed plans on schedule and within budget.
Develop short and long-term budgets for the marketing / communications / public relations program and its activities, QUALIFICATION & EXPERIENCES 6 8 years experience in FMCG industry with hands on experiences, out of which 4 6 years managing with multiple brands on the Field.
At least 2 - 4 years as an Area Sales Manager managing a team of 3 5 sales representatives. Candidates with work exposure in Africa and / or experience in handling African markets will be preferred.
Willingness to travel extensively across different markets Marketing and communication expertise Excellent Communication skill verbal & written Business planning and budgeting Work under pressure and tight timelines Customer Orientation Team player Work under minimal supervision and guidance.
Self-driven Ability to adapt and operate across different cultures and market conditions. Experience of brand management is a must with sales experience from FMCG industry and willing to travel Good command of spoken and written English is necessary.
Knowledge of French can be an advantage. General good communication skill is necessary as also interpersonal skill. Willing to operate in fast changing, multi-cultural business environment.
Budgeted CTC 30 to 40 lakhs p.a.