Digital Marketing Role - Internet/Online (1-5 yrs) Faridabad/Gurgaon/Gurugram (Online/Digital marketing)
1d ago
source :

Digital Marketer - Bitfia Labs

Looking for an experienced Digital Marketer to plan, execute, monitor and optimize our online marketing efforts and social media presence.

You must be tech-savvy and intuitive and aware of all the platforms in Social space. You should have some knowledge of Cryptocurrencies and Blockchain.

Responsibilities :

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Launching optimized online advertisements to increase company and brand awareness
  • Manage and maintain Bitfia website
  • Write or organise and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse traffic flow, downloads, user engagement and provide regular internal reports
  • Attain key performance indicators such as increasing the time spent on the App, reducing uninstall rate etc
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Identify new trends in digital marketing, evaluate new technologies and ensure Bitfia is not left behind
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Develop and execute social media marketing strategy for creating brand awareness and generate organic as well as referral traffic.
  • We need social media presence and engagement on the below platforms. There may be addition to the list of channels if required in future.

    Other skills :

  • Work on printed material to supplement online products
  • Attend product launches and networking events
  • Competitive Analysis
  • Manage Affiliate marketing
  • Manage Alliance and Partnerships
  • Deliverables :

    1. Ad campaign strategy / plan :

    a. Monitor the Ad campaign KPIs on hourly basis and manage the campaigns as per assigned budget

    b. Look for scale-up opportunities hidden in data.

    c. Maintain Change log.

    d. Prepare CEO and CMO reports on daily, weekly and monthly basis.

    2. SMM

    a. Regular posting on the official social media channels by preparing a calendar.

    b. Get content (blogs) created by freelancers / internally and post them on the official social media channels

    c. Engage with blockchain / cryptocurrency communities on the social media platforms to create awareness for PINT wallet / P2P

    d. Collect metrics, conduct analysis on the metrics to check effectiveness of the ad campaigns and social media marketing campaigns

    e. Suggest changes to the strategy / plan if required

    f. Maintain Change log.

    g. Prepare CEO and CMO reports on daily, weekly and monthly basis.

    3. SEO strategy / plan

    a. Prepare app store and website SEO plan and execute.

    b. Maintain Change log.

    c. Prepare CEO and CMO reports on daily, weekly and monthly basis.

    Key Skills :

  • Editing and writing skills : You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
  • Speaking skills : You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
  • Also need to speak in different forums like Meetups or conference about the company and products.

  • Video editing skills : Website and social media content will not just be text but frequently visual as well
  • Web development skills : You are not a software developer, but you will need knowledge of HTML / JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
  • Project management skills : You need to be good at handling time-sensitive projects and working to graduate in management.
  • Digital marketing courses and certifications would be considered favorably.

    Experience : 1 yr - 5 yrs

    Location : Faridabad / Gurugram

    Compensation : Best as per Industry Standards


    Bitfia is incorporated in Singapore with Technology Development Centre based in Gurugram, India. It has expertise in Blockchain and Cryptocurrencies.

    It is co-founded by Manoj Jain, a Tech Entrepreneur and Blockchain evangelist and Nirmal Singh, an IIT graduate with extensive experience in startup eco-system.

    Industry & Business Area :

    At Bitfia we believe that Blockchain and cryptocurrency ecosystem is going to become bigger and stronger with multiple use cases touching our lives and without seamless Crypto-

    Fiat transactions, these use cases may not succeed practically. Bitfia's PINT platform accelerates the mainstream adoption by becoming a key interface in Crypto-Fiat space.

    PINT is an immensely secure, private and user friendly wallet which will host services such as decentralized Peer to Peer trading for consumers and on-

    chain collateral management for lending against crypto assets. PINT is being used by 20000 people in 30 countries currently.

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