Who Are We Looking For?
You excel at technical SEO work and know best practices for SEO site structure. You're worked with conversion rate optimization (CRO) and you know how to best use A / B tests, pop-ups, and banners to improve our user experience.
You understand backlinks and UR / DR rankings and know how to execute a content strategy based on keywords you don- t rank for.
You will work closely with the marketing team to provide a wide range of actionable insights on SEO to help guide content strategy and identify opportunities for content creation.
You will positively influence search rankings, and oversee strategy implementation and relevant reporting.
The ideal candidate will enjoy meeting and exceeding expectations on deadlines and deliverables consistently.
What You'll Be Doing :
Using SEO tools (Ahrefs, SEMrush, Moz, Google Analytics, and WordPress) for SEO
Overseeing our backlinks growth strategy
Setting up and owning the SEO strategy to increase organic search and tracking improvements over time
Adjusting meta descriptions, titles, tags on sites for SEO optimization
Working with internal stakeholders to establish keyword and linking strategies that align B2B goals and nurture campaigns
Advise copy and content creators on incorporating SEO strategies
Assisting and advising on-site schema, navigation, local search, etc.
Work closely with the technical team on the implementation of new site tags and conversion events
Developing and implementing taxonomy strategies, content grouping, and assisting stakeholders on optimizing use paths
Landing page optimization, analyzing search query reports, and creating ad 7+ years of experience in SEO and SEM
Experience using audience growth tools (e.g. Google Trends, Crowdtangle, SEMRush, Yoast- ) a plus
Working knowledge of HTML, JS, CSS, specific to SEO management
Extensive current knowledge of SEO / SEM best practices while staying abreast to industry trends; especially google SERP algorithm updates
Experience using analytics tools e.g. Google Analytics, Adobe Analytics-
Understanding of SEO strategies such as Headline and Meta optimization or structured data implementation
Excellent listening, verbal / written communication skills in English
Self-motivated with an ability to take initiative in a challenging, fast-paced environment
Excellent copywriting abilities.
Comfortable working on the implementation of new site tags
Contact center industry experience and B2B marketing is a bonus
Computer science background preferred
We VALUE our employees by providing :
Competitive salaries and a benefits package;
An employee-focused culture;
Paid training and;
Career path planning and advancement from within.
A culture of inclusion that values each employee's unique perspective