Growth Associate
Navi Mumbai, Maharashtra, India
3d ago

About Us :

The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams.

Testbook is poised to revolutionize the industry. With a registered user base of over 2.2 Crore students , more than 450 crore questions solved on the WebApp, and a knockout Android App.

Testbook has raced to the front and is ideally placed to capture bigger markets. Testbook is the perfect incubator for talent.

You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right.

That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup.

You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook.

A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers.

And the number is rocketing weekly. Now is the time to join the force.

Job Description :

  • Developing effective content-driven plans including development of influencer marketing calendar, content pitch and delivery
  • Growing the categories like GATE, UPSC, SSC, Teaching, Railways, Banking, Defense through Influencer channel
  • Executing Branding & Performance campaigns
  • Coordinating with influencers and crafting custom promotional content by understanding their marketing style
  • Ideate creative content (text, image, and video)
  • Day to day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc
  • Track daily revenue and engagement through attribution platform and internal tools
  • Initiate, collaborate groom the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship
  • Research, locate, and engage potential influencers across all channels to build a pipeline of talent
  • Managing on-going influencer / brand ambassador programs
  • Engaging with top micro-influencers operating in India across regions / sectors / platforms
  • Generating recap materials post-campaign execution to measure and evaluate the value, including ROI and performance metrics
  • Requirements :

  • Graduation / MBA
  • 6 months - 1 year of working in an influencer ecosystem for edtech / e-commerce / startups.
  • Strong Negotiation Skills. Past experience in Influencer Marketing / B2B sales preferred.
  • Very deep business acumen and a strong problem solver.
  • Highly driven and resourceful candidate (fast-paced start-up experience preferred)
  • Excellent data analysis, data interpretation, and first principle problem-solving approach
  • Ability to take initiative in a constantly changing work environment with getting-things-done and a generalist do-what-it-takes mindset
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