Skill required : Marketing & Customer Analytics - Campaign Management
Designation : Manager
Job Location : Mumbai
Qualifications : Any Graduation
Years of Experience : 13-18 years
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services.
We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world's largest network of Advanced Technology and Intelligent Operations centers.
With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.
Visit us at www.accenture.com
What would you do?
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients.
You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies.
You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.
This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A / B testing, MVT, Google Analytics / Site Catalyst.
The Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
Roles and Responsibilities
What are we looking for?
We are looking for individuals who have the following skillset :
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