Job Title Sr. Manager- Digital Marketing Job Responsibilities Plan and execute Website / Online initiatives, SEO / SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google , blogging-based platforms, etc.
Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan. Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
Collaborate with internal teams to create landing pages and optimize user experience. Managing and optimizing bids for PPC campaigns.
In-depth knowledge of Ad Platforms AdWords, Facebook Ads, Keyword Planner etc. Analyze Clicks and track Conversions, for ad expenses and ROI.
Design, build and maintain social media presence amongst the targeted users by closely working with agency. Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans.
Continuously work towards optimization of spends and performance based on the insights. Conduct Qualitative and quantitative analysis data generated from internal and external sources for decision making process on a regular basis CTQ - (Critical to Quality) Skill Requirement Past Experience / Skills Required (Mandatory) Experience in Brand / Product launches in new markets.
Creative / advertising agency background could be a positive, subject to meeting other qualifications and functional capabilities.
Seasoned marketing professional with 8 years of experience. Capable of handling multiple tasks simultaneously with zeal and deliver on time.
Must be from IT Technology Domain, experienced in Technical Trainings includes Business Intelligence, Big data etc. Perks and Benefits Salary at par with the best in the industry No cap on performance linked incentives Medical insurance from a leading health care group Miscellaneous allowances provided (if applicable) Travel, Mobile Phone, Internet, Laptop etc.
Top quality cafeteria Free meal facility in Noida Shuttle facility within Noida