Client Lead- Digital
Mumbai, India
5d ago

Overview of Job

Motivator is an agency of GroupM, the world's largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Client Lead - Digital to join us. In this role, you will be responsible for running a portfolio of high-profile brands with services scope focused on client delivery (client delight, trusted advisor, engaging with the senior clients & strong health of the relationship), communications strategy and media campaign implementation management, by harnessing your amazing insight, analytics and strategy skills.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : General Manager.

3 best things about the job :

  • Working with one of the best units not only in the Motivator India but also in the Motivator Global fold & in GroupM India.
  • It will need you to be resourceful, be driven as well, as can drive your teams to newer heights and create your own new stellar success stories

  • You get to wear multiple hats - the brand expert, the creative storyteller, the analytical wizard, the digital expert & the communication-planning expert.
  • This will have both its days of heady achievement, as well as days of frustration as the job is not easy and there are many competitors who are trying as much as you to be the clients trusted advisor

  • You get to work with a great bunch of peers who will both inspire and challenge you, as well as be ace up your sleeves for the growth
  • In this role, your goals will be : In three months :

  • Establish leadership stance among key Leads, both on client and agency side.
  • Translate the client's needs into clear direction and leadership for all Motivator and GroupM resources working on the account
  • Become completely familiar with the client's organizational structure, planning process, marketing calendar and the needs of key Leads
  • Understand the Motivator way of working and can navigate through the verticals
  • In six months :

  • Be the recognized trusted advisor, execute "media first" innovations and deliver exceptional returns on investment and effort
  • Handling clients & teams independently
  • Working out plan for the next wave / leap of growth
  • In 12 months :

  • Understand the group's vision of 'New Me' and its implication on business
  • Work on award entries, which GroupM leads our industry
  • Expand the range of non-traditional media investments the client makes, and to be the go-to person for all matters connected to media in the local market.
  • To continually delight the client

  • Build client satisfaction by soliciting feedback and operating like a consultant
  • Be our clients most valued business Lead, famous for inspiring people and special outcomes
  • What your day job looks like at Motivator :

  • Financial performance of the client cluster - meeting overall revenue targets and ensuring profitability of the cluster.
  • Would need to focus on opportunities for higher-order value added services. Will be responsible for leading scope of work & fee / commission negotiations with clients and implementing "smart contracting" practices to ensure we are rightfully compensated for our efforts.

    Client Satisfaction :

  • Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities.
  • Should be able to lead strategic conversations on Media and communication planning

  • Work with Managing Lead and FD on quarterly budget reviews to deliver and exceed targets set.
  • Lead the charge on developing the roadmap for data science, insight lead and end-to-end measurable and impactful comms strategies and media plans to deliver on Clients business objectives
  • Help build stronger and even award-winning media interventions on the back of a structured comms planning approach, and help lead the client into more effective Media journey.
  • Inspire the client with sound media knowledge and ideas and become their trusted media advisor.
  • Product quality- Engage with, and orchestrate the various specialist functions to deliver a superior quality of product to the client.

    Will have to monitor & drive all elements that lead to client incentives. Other measures of success include Industry awards and upstream engagement on projects.

    Agency climate and people management - Managing the staffing plan for the cluster, driving recruitment & retention of key talent.

    This would include identifying training needs for team membersCreate an atmosphere where cross-functional teams work together effectively.

  • Handle and motivate your team to effectively deliver to client needs and company goals. Ensure timely team appraisals and clear development goals for team members;
  • identify and follow through on appropriate training and career development for the team

    What you'll bring :

  • In depth understanding of all communication channels and how they inter-relate.
  • Strong analytical skills and can use data to solve problems.
  • Understands strategic planning and broad implications on costs and timing.
  • Demonstrated experience and success working with the decision makers of organizations.
  • Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising / marketing agencies, media owners.
  • Shows a depth of understanding of the industry, business, brands and consumers in senior level client conversations.
  • Understands business principles and good practice and perceives issues in both financial and commercial terms.
  • Has to have PACE - Passionate Agile Collaborative & Entrepreneurial (for more refer annexure at end of this note)
  • Minimum qualifications :

  • Post Graduate degree in Mass Communication / Mass Media / Marketing from a reputed institution / university with min 10-12 years of work experience
  • About Motivator

    Motivator is a media agency that works with Global and Indian corporates besides new tech enabled start-ups. It is one of the fastest growing agencies within GroupM, with over 60 clients across 6 offices.

    Motivator partners to deliver aligned goals through measurement supported by Global Planning and trading practices and powered by GroupM India.

    Motivator is ranked amongst India's top 10 agencies (RECMA Qualitative) & No. 1 fastest growing agency in India in the last 3 years (RECMA Quantitative).

    Motivator's current client base includes Havells, Honda Cars,, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.

    com, Bajaj Finserv, Kalyan Jewellers & Hike Messenger.

    About India

    2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits.

    With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.

    It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce / retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

    At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team.

    We believe in tackling challenges head-on and getting things done.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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