Learning & Development Admin Team Leader
Capgemini
['Mumbai City']
6d ago
source : Shine

Short DescriptionQualificationsJob Responsibilities

Social Media Analytics 6yrs to 12yrs

Mumbai

Monitor and track performance of social media channels for clients

Perform social media listening using social media analytics and data transformation tools like Brandwatch Sysomos Clarabridge Dataiku to give the Business Heads an in depth analysis of the social media conversations related to various brands

Analyze the reviews on e commerce and help the client in defining Go To Market strategy by doing SWOT analysis of existing players and GAP analysis to provide insights for product development

Provide detailed analysis like Theme Analysis Brand share of voice Demographic segmentation

Geography wise analysis etc Design and build reports to effectively and efficiently review the marketing efforts based on the end user requirements

Developing and creating reports using multiple platform analytics and social media analytics tools Leverages measurement tools to provide progress reports and mine insights while continually finding ways to improve on those metrics through testing and new initiatives

Work with internal creative team to translate research and analytics into visually appealing data visualizations Create framework to efficiently monitor and track performance of client owned social media properties Provide expert analysis and insights to clients based on multiple factors like social performance paid efforts social trends etc

Consistently provide inputs around best practices and updates around social media trends Designing methods for data preparation validation and automation of reports Synthesizing research results and social metrics and developing business implications and recommendations for clients Present actionable recommendations and strategy to the client through well structured and thought out storyboards derived by analyzing social media conversations

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