What job we expect you to do : Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics toolsReport back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities What skills we expect you to bring : Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads / Campaign ManagerUnderstanding of how to configure profiles and views, including goals, filters and other Google Analytics functionalityUnderstanding of configuration for custom metrics and dimensions / custom variables / advanced e-commerceSolid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectivelyThorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey / CLTV, Last-touch & Multi-touch marketing attribution, etc.
What expertise will bring added advantage? Work experience on Social Media Analyticswould be a great advantage and would help to integrate the actions in digital space effectivelyDeep domain expertise, understanding of current & future trends and best practices in digital marketing analytics What Tools and Technologies we expect you to know?
We understand one cannot be master of all. Google Analytics 360 / Adobe OmnitureGoogle Tag Manager / Adobe Analytics DTMGoogle Ad / Campaign ManagerGoogle BigQuery and Data StudioSalesForce Marketing Cloud & CRMVisualization tools such as Tableau, Power BI, Einstein AnalyticsPython, R, SQL and Excel How many years of experience you need?
Minimum 6 years of relevant experienceWhere will be the job location?We are ready to welcome you at Noida and Gurgaon