OVERVIEW OF THE COMPANY StarStar India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries.
Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India.
Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam).
Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios.
Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-
sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.
JOB DESCRIPTION CONTEXT This is a critical business position tasked with building information and analytics capability in the sales commercial system and using business and competitive intelligence to help maximize revenue growth.
The person will manage the dashboards, analytics and performance management reporting for the Ad sales function. KEY RESPONSIBILITIES Create the annual plan and help the sales function achieve itDevelop deep understanding of Media Industry, Television markets and competition.
Work on developing the Annual Operating Plan (AOP) for all the channels which needs to be rolled up to the network levelWork on assessing the monthly & quarterly trends of revenue and associated KPIs to monitor the progress against the AOP and bring about the changes in the outlook, if required.
Work with business teams to help deliver challenging revenue targets. Market research and impact on advertisingWork closely with the research partners for identifying the large business and advertising trends of various industries to sharpen our outlook and pitch to advertisersWork closely with the research partners to identify the impact made by the sponsorship associations of advertisers with our programs and ensure repeat businessCollaborate with various members of the sales team to design the pitch for sponsorships and incremental sales basis performance drivers and trends.
Business AnalyticsPut in place appropriate business analytics to improve yields for the ad inventoryFind insights, find opportunities, create / support preparation of ad sales opportunities, drive analytics projects to make the ad sales organization successfulPerform analyses of sales performance of ad sales and identify opportunities for improvements that will further sales objectives.
Perform analyses of existing business trends and new business opportunities including whitespace. Design and update plans for the integration of market and industry trend analysis with business partners in Sales.
QUALIFICATION A first attempt qualified Chartered Accountant or an MBA in finance from a reputed Institute having 8-10 years of post-
qualification experience. He / she should have worked for FP&A / Business Planning / Analytics team of a large organization for atleast 3-
4 years Exposure to media industry is preferable, however not mandatory Experience of working with research agencies is desirable but not mandatory KNOWLEDGE & SKILLS The person should have a strong business orientation and be able to develop deep understanding of business drivers.
A complete self-starter, he / she must be able to work with business stakeholders and define the business needs around analytics and MIS and deliver those in the best possible manner The person should be comfortable with handling large volume of data and should have a strong analytical mind set Excellent communication skills, including ability to discuss complex analytical concepts with business users and to present data that has been optimized for consumption Ability to multi-
task and meet deadlines while paying attention to details Ability to set clear and measurable performance objectives and monitor progress rigorously, plans ahead and link actions to business priorities We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
We will consider for employment qualified applicants with criminal histories consistent with applicable law.