Marketing Head | Rapidly Growing FMCG Brand
My Unnati
37d ago

Job Description

Come and join our growing FMCG company, which has a lot of number crunching with a healthy dose of strategy, as we analyze new products and evaluate operations in emerging markets!!

Our client, founded in 1978, has established itself as a huge food products conglomerate, leading the food processing business through its range of products and innovative flavours and fillings.

They are the market leaders in North India. It's internationally certified production facilities and the consistency of its quality, makes it an unmatched expertise in the industry.

It has always stood for unparalleled quality, great taste and world class innovative products, customized for local taste buds.

Operating from fully equipped factories with a total capacity of Approx. 150,000 MT / Per Annum, our client specializes in producing an array of biscuits & cookies.

Their plants are equipped with modern and highly efficient technology that account for being one of the best in the country.

The modern machinery imported from across the world ensures that they maintain the quality of its products to match global standards.

From a single plant in 1982, today, they have a number of plants at various locations all over India. They are present across the globe and offer the best & premium products in 80 countries.

They are one of the most valued suppliers to many national and international brands.

As the Marketing Head, you will be accountable for developing and managing the implementation of the Marketing and Brand strategy for the company and play a key role in leading the overall company growth plans. What you will do :

  • Developing overall strategy and insightful brand plans for the entire portfolio focus segments, products, geographies with clear data driven choices, and driving execution with a sense of urgency
  • Gaining consumer insights through market research
  • Developing organizational and financial resource plan for portfolio (including allocation)
  • Developing and monitoring complete brand re-launch strategy
  • Reviewing performance of marketing strategy and its execution and making corrections wherever required
  • Effectively interacting with advertisement / media agencies, consumers and internal stakeholders to develop robust marketing plans
  • Monitoring spends for the brand on a periodic basis
  • Leading the complete media strategy on New Product development and working closely with the product / sales team on pricing, marketing allocation amongst dealers, influencers and consumers
  • Responsible for designing and successful launch of ATL and BTL campaigns
  • Completely responsible for managing BTL activities at the dealer levels pan India, coming up with promotions, discounts, dealer incentives, etc.
  • by working closely with the Sales team

  • Putting in place overall marketing related processes and systems
  • Achievement of pre-determined product shares, product mix and product profitability of the existing brands through parameters of market share, growth, profitability
  • Market mapping to arrive at the actual potential and continuously evaluating the performance of various brands, (territory-wise, product-wise)
  • Monitoring competitor's activities, data analysis and presentation
  • Supporting the sales team through ventures, ideas, promotions, journals etc.
  • Responsible for guiding and motivating departmental people in day-to- day functioning and grievance handling
  • Salary : INR 35,00,000 - 40,00,000 P.A.

    Industry : FMCG / Foods / Beverage

    Functional Area : Marketing, Advertising, MR, PR, Media Planning

    Role Category : Senior Management

    Role : Head / VP / GM-Marketing

    Employment Type : Permanent Job, Full Time

    Keyskills : Product managerMarketing ManagementATLBTLBrand CommunicationBrand StrategyCategory ManagementProduct PositioningBrand ManagerPackaging DesignProduct LaunchMarketing campaignsbrand buildingMarketing budgetmarket mappingproduct mix

    What you need to know / have :

  • Tier 1 or 2 college candidates with demonstrable work experience of 8-15 years
  • Prior experience in Marketing communication and Brand Building
  • Knowledge of creative, digital and BTL is a great plus
  • Hands on exp in marketing innovation in campaigns and activities
  • Excellent written and verbal communication and interpersonal skills.
  • Ability to motivate teams to produce quality materials within tight timeframes
  • Strong record of being competitive and demonstrated growth in market shares within the regions managed
  • Flexible for travel - Pan India
  • PG - MBA / PGDM - Any Specialization

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