Proposal ability to translate the marketing issue into research tasks, recommending an appropriate research design at correct price.
Research Instruments translating the proposed approach into suitable instruments, being sensitive to how to ask the question, when to ask the question and how to measure the response.
Field management knowledge about field, preparation of realistic budget, keeping fieldwork cost & time in control and ability to get the work done amicably.
Analysis thoroughness of analysis plan, ability to get the work done on time amicably, understanding & application of relevant tools & techniquesPresentation flow, visual appeal & style of presentationConclusions ability to interpret the data correctly, converting the data into information that can be used to client and providing the solution to the marketing problem.
Relationship building being sensitive to the nature of the research person at the client end, suitably adopting strategies to circumvent his idiosyncrasies, aiding the client new information regarding his business and research or marketing developments continuously,Business generation seeking & pursuing different possible avenues so that the business from the client can increase, looking out for opportunities to sell more or cross-sell etc.
Resource management planning manpower, efficient deployment of manpower, management of infrastructural (office, computers etc) needs, developing suppliersEnhancement of organisation’s image internal & external ambassador of the company’s culture and values, strong presence in forums that help build companies image etc.
initiative looking beyond immediate realm of work, knowledge accumulation, office administration issuesComradeship high sense of belongingness, committed, works amicably with peers or juniors or persons from other functions, respect others, tries to find a solution through discussionsLeadership quality training, motivating, delegating, deploying as per ability, creating a pleasant working environment, getting work done amicably
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