Camapign Manager SIS Campaign Delivery
Citygroup
Chennai, Tamil Nadu
5d ago

Description

  • Position Title : Campaign Manager
  • Grade / Level : Manager
  • Business Group : GCG
  • Function / Group : Campaign Management
  • Department : AIM
  • Location : Chennai
  • Role & Responsibilities :

    Business / Department Objectives :

  • Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.
  • Core Responsibilities :

  • Campaign Delivery Management
  • Work with product managers to generate the list of right set of customers for new campaigns
  • Campaign Performance Evaluation and Insight
  • Stakeholders Management
  • Day-to-Day Responsibilities :

  • Understand data requirement from the business users and translate the business requirements into technical requirements
  • Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar
  • Coordinate with e-Biz, Marketing and Product team and publish campaign delivery calendar and execute the campaigns as per the calendar
  • Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient’s satisfaction
  • Coordinate with other business functions including technology, credit risk and business teams
  • Build strong understanding of Citi systems and databases, data available in datamart & Production Server within the team
  • Collect customer feedback , track campaign performance and recommend necessary changes in campaign design and customer targeting to improve the campaign effectiveness
  • Maintain and support Next Gen Customer Engagement Platform Covenant
  • Publish a periodic summary of campaigns executed including response rate and value generated and identify opportunities for improving campaign targeting precision and ROI
  • Key Deliverables :

  • Campaign Delivery Calendar
  • Generate Campaign leads as per requirement
  • Campaign Performance Tracking Report
  • Recommendation to improve campaign effectiveness
  • Reusable utilities to build programs for new campaigns in a very short time
  • Percentage of Travel : 10% of the Time

    Education :

  • BE / MS / MCA from a reputed institute
  • Experience :
  • 5-8 years
  • Certifications :

    Preferred) SAS Certification is desirable

    Skills :

  • SAS / Business Intelligence Tools, MS Office, DBMS Concepts, Project Management
  • Pyspark / Hive Skills good to have
  • Other :

  • Banking, Campaign Management
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